Client name: Upmarket Homes
Upmarket Homes has been crafting high-quality, custom-built homes since 1990, but their digital presence wasn’t reflecting the same level of excellence. Despite a strong reputation and a unique seven-step process, their website struggled to connect with the right audience. A lack of intuitive navigation, poor user experience, and minimal calls-to-action were costing them valuable enquiries. That’s where Planet Media stepped in. We reimagined their website with a user-first approach — improving usability, streamlining the design, and strategically placing CTAs to drive engagement.
Upmarket Homes approached Planet Media with a clear goal: to transform their underperforming website into a strategic tool that reflects their brand, simplifies user journeys, and drives enquiries.
From experience design to custom development, we restructured their entire site architecture for clarity, usability, and impact. A standout transformation was the 'Seven Steps to Your New Home' page, which we redesigned into a guided, icon-driven timeline, improving both engagement and navigation. Animated elements and carousels added life and interactivity across key pages.
We then brought their updated identity to life through a modern, intuitive web design, beginning with a clean, conversion-focused homepage and extending through to every inner page. All feedback from Upmarket’s team was thoughtfully incorporated, ensuring alignment with their goals.
Finally, our custom development team delivered a fully responsive, easy-to-manage site, complete with backend training for their staff. We resolved previous UX challenges, introduced clear call-to-actions, and empowered Upmarket with a platform built for long-term growth and audience connection.
The foundation we built for Upmarket Homes is still going strong and strategically sound. With a user-focused design and SEO-ready structure in place, we’re confident the website will see a consistent and measurable rise in traffic in the coming weeks.
- 6.7K increase in impressions
- 18% increase in Clicks Per Month
