Dorothy Dickens Bookstore
Dorothy Dickens Books store has a history of 30 years of being a brick-and-mortar business in Cooma. It has been ten years since new management took over the bookstore, and since then, they have been striving to provide their customers with quality customer service and desirable publications for all ages. When Dorothy Dickens approached us, we realised they needed an update on the current social media trends. We decided to help them gain visibility through digital marketing and provided a range of services to expand their reach.
Our client's website needed to be brushed up. They also needed to learn more about modern social media, and the opportunities that can bring to small businesses. The idea of creating a social media strategy was new to them, and we were keen to introduce and implement it. After conducting a thorough audit of their website, we realised that they needed to increase their usability.
Considering the long legacy of the bookstore and its classical behaviour, we carefully collaborated with the client to ensure we understood their requirements i.e,
- Vision and specifications for the improved website.
- Increased visibility for their website.
- Better usability for their shop feed.
- More social media reach and visibility.
We followed a strict process of services for bringing about the required changes, including:
Social Media Training:
After a thorough competitor analysis, we created a strategy to improve their social media performance. We assessed and analysed current social media trends to identify what the brand was lacking, and what could be improved. Through an in-depth yet easy to grasp in-person course, we taught them the new tools to manage their social media and ensure they improve their engagement rates.
Dorothy Dickens Bookstore needed an immediate website redesign plan. We analysed the current website through a website audit and devised a design to manage their shop feed more efficiently. We decided to stick to colours that depicted the mellow and calm brand identity of the bookstore based on the tranquil and historical town of Cooma, NSW. A subtle green gives the audience a sense of comfort and the pastel cream gives it a sense of age almost like its used books.
A well-structured and user-friendly experience was a priority for the client. Since they primarily deal with used books, it is often a problem for people to understand the condition of the book. To combat this, we added a scale to visually show the condition of the books. In addition, we enhanced user experience, by simplifying the website and adding various touch points.
The website content needed improvement. We worked on the content to ensure that it was appealing to the local audience and a comfortable space for people to surf and discover their favourite books. After thorough research we ensured that we incorporated certain keywords to organically improve the website's SEO performance.