Client name: Dorothy Dickens Bookstore
Bringing a Legacy Bookstore into the Digital Era
With over 30 years of history in Cooma and a decade under passionate new management, Dorothy Dickens Books was well-loved in the community — but their digital presence hadn’t caught up. When they approached Planet Media, we saw a clear opportunity to elevate their reach through modern marketing.
We conducted a full audit of their website and identified areas to improve usability and user experience. Simultaneously, we introduced them to the power of social media marketing — a new concept for the team, but one we knew could significantly boost visibility and engagement. From refreshing their site to implementing a tailored social strategy, we helped Dorothy Dickens transition confidently into the digital landscape, expanding their audience and strengthening their presence both online and off.
Collaborative Strategy Aligned With Legacy & Vision
We worked closely with the client to preserve the bookstore’s classical identity while reimagining its digital future.
Website Redesign Rooted in Usability & Brand Personality
A calming, heritage-inspired UI with pastel creams and soft greens reflected the store’s tranquil Cooma roots and improved the shop feed experience.
Enhanced UX With Customer-Centric Features
Introduced a visual scale to represent book condition, simplified navigation, and added intuitive touchpoints for a smoother user journey.
In-Person Social Media Training With Actionable Insights
Provided customised training based on competitor analysis and current trends, equipping the team with tools to boost engagement and visibility.
SEO-Friendly Content That Connects With Local Audiences
Refreshed website copy to be more inviting, keyword-rich, and tailored to book lovers in the region — improving both discoverability and user comfort.
Holistic Digital Uplift With Measurable Value
From stronger branding to improved usability and organic reach, we helped reposition the bookstore for sustained digital success.
With a refined website, improved user experience, stronger local SEO, and a newfound confidence in managing their social media, the brand is now better equipped to connect with both loyal readers and new visitors alike. Planet Media helped turn tradition into traction — creating a seamless blend of heritage and modern marketing that truly resonates.
- 6:1 6X ROAS in Social Marketing
