Transform Career Services
Transform Career Services is an education and career service provider offering career coaching, training, and consulting services to individuals and organisations.
With over 20 years of experience, Transform Career Services came to us with the challenge of creating a new brand and developing an online presence that reflects their core values, mission and their services. They also needed to reach their target audience through their online presence to increase brand awareness, improve growth, and streamline their marketing efforts
We worked closely with the Transform Career Services to understand their business needs, values, and goals, and created a customised plan to meet their unique needs.
Throughout the project, we worked on multiple facets of the business including:
We began by creating a brand identity that reflected their business values and mission. We conducted research to identify their target audience and competition, and worked with them to develop a brand identity that aligned with their mission. We went ahead with one of many concepts titled 'Nurture' which was developed into their final logo; providing 'Transform Career Services' with a soft and approachable identity. Through the use of a pastel orange, the nurturing identity is enhanced.
To enhance the user experience, we conducted user research to understand the needs and behaviour of their target audience. We then used this information to develop wireframes and user flows that helped us optimise the site's user interface. We focused on creating a seamless user journey and provided an easy to use platform for booking Transform Career Services.
Custom Web Development
We developed a custom WordPress website that was modern, user-friendly, and in line with their new brand identity. Our team ensured that the website was optimised for search engines, with a focus on improving user experience, load time and overall functionality. We created a clean, responsive design with a clear navigation structure that allowed visitors to easily access the information they were looking for.
Transform Career Services wanted to streamline their marketing efforts, which is why we suggested setting up marketing automation. We integrated marketing automation into their website, which allowed us to track user behaviour and automate certain marketing tasks. Overall, marketing automation helped Transform Career Services save time and resources while still achieving their marketing goals.
To increase Transform Career Services' online presence and generate leads, we developed an effective paid ads strategy. By leveraging digital marketing, we were able to help Transform Career Services reach their target audience and achieve their business objectives. We used a mix of social media and Google display ads to target their leads and convert them.