NOOR Beauties aims to be the most creative enterprise that enhances people’s confidence through innovative beauty products. The team delivers the best-in-class technology-driven beauty products and services for their clients.
NOOR Beauties approached us with an outdated website that had not received updates for a considerable period. They had a basic website in place but lacked a comprehensive marketing strategy. The website suffered from poor structure and failed to effectively emphasise the company's call-to-actions (CTAs). Their branding lacked an identity and required a refresh to build a stronger brand image that could be taken internationally.
We worked on several aspects of the company during the assignment, including:
The old logo's thin cursive text did not reflect the modern, bold identity the team at NOOR Beauties were hoping to convey. With a new sans serif, bold font and a strong icon, the branding better emphasised their vision of becoming the most creative enterprise that enhances people’s confidence through innovative beauty products.
To commence the project, the team performed a comprehensive evaluation of NOOR Beauties' current website, diligently identifying its merits and shortcomings. Drawing from this analysis, we put forth a proposal for a refreshed UI/UX design that would enhance user-friendliness, visual allure, and alignment with NOOR Beauties' updated brand image.
The proposed design embraced a sleek and contemporary layout, emphasising prominent and distinct call-to-actions (CTAs) to seamlessly guide users through the website's content. Furthermore, the team optimised the navigation system, streamlining the process of locating pertinent information for users.
To enhance the user experience, we incorporated a number of animations to introduce the content across NOOR Beauties’ website.
Upon receiving approval for the design, our team proceeded with the development phase by leveraging Shopify as the platform of choice for NOOR Beauties' website. We meticulously implemented the approved design, ensuring that every element was faithfully translated into the Shopify framework.
The development process involved the systematic uploading of all products into their appropriate categories, allowing for easy navigation and organisation for the site's visitors. To further enhance the user experience, we integrated a robust search functionality, empowering users to quickly locate specific products or browse through the available offerings with convenience.
Throughout the development stage, our team remained dedicated to maintaining the design's integrity and adhering to best practices in website development to deliver a polished and professional online shopping experience for NOOR Beauties' customers.
With the start of such an incredible new venture, our team is excited to be working with Noor Beauties for their launch and to establish a budding brand.