Local Carpets has been providing carpet and flooring solutions for over 30 years in the ACT region. They provide top-of the range products and services at incredibly competitive prices. They also have another wing under the business by the name of Local Renovation Solutions which provides holistic home improvement solutions.
Increased Profile Visits by611%
Local Carpets old website was very basic providing minimal information to their customers. It had not been updated to accommodate their new wing of business and did not allow customers to browse their selection of carpets or other elements to interact with the website. Their social media presence was also non-existent.
Local Carpets required a new and updated Shopify website where customers could browse their products and order online. They also needed an updated brand image and some social media presence to garner interest and increase their leads.
Having worked closely with the client we understood their vision for the website and their brand.
Throughout the project, we worked on multiple facets of the business including:
Local Carpets previous branding was dated and featured unwelcoming primary colours of brown and white. We updated their logo and other brand elements to depict Local Carpets as a more fun and welcoming place.
We identified a more intuitive user-friendly structure and helped our client to write content for the website including keyword planning for a future digital marketing service.
We used a fresh and high contrast design to portray the immaculate services provided by Local Carpets.
We built the website as an HTML mockup for the client to experience in different browsers and brought the site to life with intuitive user experience features.
Ongoing Maintenance and Support
We provided ongoing monitoring, maintenance, bug fixing, implemented basic SEO and redirected URLs from the previous site to their new one before continuing full digital marketing and social media services.
Digital Marketing & Social Media
In the meantime, we focused on building Local Carpets’ social media following on Facebook and Instagram through a carefully curated social media strategy.
Witness the remarkable impact of Local Carpet’s Social Media. Don't just take our word for it—see the incredible results!
- Facebook Reach 993
- Instagram Reach 627
- Increased Profile Visits by 611%