Client name: EQ Cafe & Bakehouse
EQ Cafe and Bakehouse has become a beloved fixture in Canberra’s food scene, delighting customers with its eclectic mix of international cuisine, artisan coffee, and indulgent desserts. With six thriving locations across the city, their reputation for quality and service speaks for itself. However, despite their physical success, EQ Cafe and Bakehouse struggled to capture the same impact online. Their digital presence was minimal, and the existing content didn’t do justice to the vibrant experience they offered in-store.
With a strong track record in the hospitality sector, the Planet Media team instantly connected with EQ’s vision—and knew exactly how to turn it into reality. After an in-depth competitor analysis and a comprehensive market evaluation, we presented EQ with a data-driven marketing strategy designed for real impact.
Performance Marketing
Breaking into the hospitality industry is no small feat—but our targeted paid marketing strategy gave EQ a competitive edge. Using a strategic blend of paid search, display, and social ads, we amplified the brand’s visibility and drove meaningful engagement. Our multichannel approach meant EQ only paid for real, measurable results—ensuring maximum ROI at every step.
Social Media Strategy
To breathe life into EQ’s brand, we curated vibrant, on-brand content tailored for Instagram and Facebook. Our focus was on building an authentic connection with both new and loyal customers. The result? A stronger brand identity and wider reach through consistent, engaging storytelling.
Website Revamp
We didn’t just give EQ’s website a facelift—we reimagined its entire structure. By refining content, enhancing the visual design, and weaving in brand elements, we created a seamless user experience. Plus, we integrated online booking functionality to streamline customer interactions and boost conversions across all their locations.
Since partnering with Planet Media, EQ has expanded from just 2 locations to 6, with even bigger growth plans on the horizon. Like many businesses we work with, EQ started without a clear digital marketing strategy — just untapped potential waiting to be unlocked. If you’re feeling like your business has room to grow but isn’t sure how to get there, let’s chat. Book a call and see if Planet Media is the right partner to take your brand to the next level.
- 172 Keywords Obtained
- 17 First Page Positions
- 240% Increase in Organic Traffic
