Client name: Egg Boat
When the team behind The Egg Boat—a beautifully handcrafted, nontoxic, dishwasher-safe ceramic egg poacher—approached Planet Media, they were seeking more than just a website update. Known for their premium, restaurant-quality cookware and tableware, Claystone Pottery wanted a digital presence that matched the quality and craftsmanship of their products. They were looking for a local Australian marketing partner who understood their brand, their audience, and their aspirations. Their existing website didn’t reflect the uniqueness of The Egg Boat, lacked a clear structure, and didn’t effectively communicate their story.
At Planet Media, we collaborated closely with the Egg Boat team to bring their unique product to life online. Our solution? A sleek, single-page website designed to inform and convert. By prioritizing clarity and ease of use, we delivered an engaging platform that both educates users and streamlines the path to purchase.
Website Design & User Experience
Working with the content provided, we restructured it into a clean, intuitive layout that supports two distinct user journeys—those ready to buy and those curious to learn more. Through interactive pop-up sections enriched with custom visuals and storytelling elements, users can seamlessly explore the brand's story or jump straight to purchase, all within the same scroll.
Custom Web Development
To enrich the user experience, our developers integrated smooth carousels and subtle animations into the pop-ups, enhancing engagement without overwhelming the design. A secure PayPal integration was also implemented to facilitate easy, trusted transactions.
Branded Content & Creative Direction
A major focus of the project was original content creation. While an initial idea involved a video, we ultimately opted for a minimalist, step-by-step illustration that now anchors the homepage. This custom line art—designed to mirror Egg Boat’s brand aesthetic—is paired with a ‘Cook’s Guide’ pop-up, guiding users through each stage of using the product in a visually engaging format.
Additionally, we developed bespoke iconography to unify and elevate the design across the site, ensuring every visual element supported the overall brand narrative.
With the combined creativity of Egg Boat and the strategic expertise of Planet Media, we transformed their website into a powerful digital experience. The new design not only brought their brand story to life but also elevated user engagement through distinctive visuals and tailored content. Explore the website to see how custom web design and development can unlock your brand’s full potential.
- 67% Increase In Organic Sessions
- 221% Increase In Organic Conversions
- 67% Increase In Organic Clicks
