Client name: Canberra Locksmiths
Established in 1967, Canberra Locksmiths is a leading locksmith service provider in the ACT. Known for reliability and comprehensive security solutions, the company offers high-quality products and services for residential, commercial, and government clients. When Canberra Locksmiths approached Planet Media, their goal was to strengthen online engagement, improve lead generation, and present their services more effectively through a modern and user-friendly digital platform.
We partnered with Canberra Locksmiths to build a digital ecosystem that not only reflected their expertise but also drove measurable business results. This included optimising their website for usability, implementing local SEO strategies, and integrating paid advertising campaigns to capture high-intent leads.
Web Design & Experience Design
We redesigned the Canberra Locksmiths website with a focus on usability, clarity, and a mobile-first experience. The interface we build highlighted service offerings, emergency assistance, and key contact points, making it easy for clients to understand and engage with the business. Content was also structured to communicate reliability and professionalism, while the intuitive navigation ensured seamless browsing across all devices.
Custom Web Development & Copywriting
The new website for Canberra Locksmith was developed on WordPress, enabling easy content management and scalability. We also created engaging copy tailored to residential, commercial, and government audiences, emphasising Canberra Locksmiths’ expertise and service quality. The website also integrates strategic calls to action, lead capture forms, and a mobile-responsive design, ensuring optimal engagement.
Search Engine Optimisation & Paid Advertising
For SEO optimisation, our team implemented a local SEO strategy, focusing on keyword optimisation, page-level enhancements, and mobile performance improvements to increase organic visibility. Complementing this, targeted PPC campaigns were run on Google Ads and social platforms to drive qualified traffic, increase conversions, and retarget users for maximum impact.
Digital Marketing
We supported Bordeaux with digital marketing initiatives aimed at boosting brand awareness and engagement. Through strategic campaigns, the business reached a broader audience, strengthened its online reputation, and encouraged enquiries from potential clients.
Over the course of our partnership, Canberra Locksmiths experienced consistent growth in both website engagement and client inquiries. The optimisation and marketing efforts helped them to establish a strong digital presence, along with increased brand visibility and high-quality leads.
- 41,782 Users
- 41,763 New Users
- 54,669 Sessions
- 108,161 Page Views
- +49% Users (Average Yearly Growth Rate)
- +15% New Users (Average Yearly Growth Rate)
- +106% Increase in Calls (Average Yearly Growth Rate)
- +100% Increase in ‘Get a Quote’ submissions (Average Yearly Growth Rate)
- 6.25% Customer Return Rate
