Client name: Opal Alterations
Opal Alterations is a Canberra-based tailoring studio offering high-quality clothing alterations, dry cleaning, and custom embroidery. Alongside their Belconnen store, they provide a unique mobile service that brings tailoring and dry cleaning directly to customers’ doors. While the business had strong local recognition, their original website failed to highlight the mobile service as a key offering. The template-based site also limited functionality, hindered the user experience, and wasn’t generating strong online bookings. Opal Alterations needed a professional digital platform that elevated their brand, streamlined the booking process, and increased visibility online.
Our goal was to reposition Opal Alterations as more than just a local tailoring studio, but also as a modern, on-demand service provider with the convenience of mobile tailoring and dry cleaning. To achieve this, we built a custom WordPress website with a strong brand presence, integrated responsive booking features, optimised SEO, and introduced a targeted social media content strategy to build awareness and engagement.
Branding
We seamlessly incorporated Opal Alterations’ existing brand identity into the new platform, with gold and black as the core palette to reflect a professional, high-quality aesthetic. Visuals, typography, and photography were carefully selected to communicate sophistication while staying true to the approachable nature of the business. The end result was a polished and fashionable brand presence both online and in-store.
Web Development Services
The redesigned website placed the customer journey at its core. We introduced a cleaner navigation structure, responsive layouts, and bold design elements that highlighted Opal’s mobile service as a point of difference. Interactive features such as parallax imagery and an expanding FAQ section improved engagement, while new service pages guided users smoothly towards bookings. The improved interface ensured the website was not only visually appealing but also easy to use across all devices.
Custom Web Development & Copywriting
We built the website on WordPress with a custom theme, designed for speed, scalability, and ease of management. Staff were trained to update content confidently, reducing reliance on external support. Copy across the site was rewritten to be clear, engaging, and keyword-optimised all the while communicating Opal’s expertise while reinforcing convenience and trust. Strategic calls-to-action and a simplified booking flow made online conversions more intuitive for customers.
SEO & Digital Marketing
To boost online visibility, we implemented both technical and on-page SEO, resolving indexing errors, optimising meta details, and strengthening the site’s structure. Redirects from the old site ensured no traffic was lost. On social media, we developed a tailored content strategy across Facebook and Instagram, balancing promotional posts with trust-building content such as employee stories, customer reviews, and service education. Automated messages were also set up to improve response times and customer satisfaction.
Project Handover
As with most of our projects, we didn’t just launch the site and walk away. For two months after going live, our team provided full website support, including 24/7 monitoring to ensure stability and performance. We also conducted hands-on training sessions with key stakeholders so they could confidently manage and update content without relying on external help.
Ongoing Maintenance and Support
Beyond handover, we maintained an active role in monitoring, maintenance, and bug fixes. Our support package included:
- Basic SEO implementation, covering both on-page and off-page optimisation
- Submitting the website to all major search engine webmasters
- Redirecting old URLs to new ones for seamless user experience and SEO continuity
- Domain management
- Google Cloud hosting setup and management
- SSL certificate installation
- 24/7 website monitoring
The transformation gave Opal Alterations a strong digital presence that matched their reputation for quality service. The new website not only elevated their brand but also made mobile bookings seamless and accessible. With ongoing SEO and social media strategies, the business saw substantial growth in both traffic and conversions.
- 243.2% increase in Organic Traffic
- 566.6% increase in New User Traffic
- 55.5% increase in Total Website Traffic
- 79.6% increase in Overall Website Conversions
- 35.7% decrease in Bounce Rate
