Tinted Skin Clinic is a well-known skincare clinic based in Canberra, offering a comprehensive range of personalised skincare treatments for individuals with diverse skin conditions. The clinic comprises an experienced and certified team of dermatologists, skin specialists, and beauty therapists who provide cutting-edge skincare solutions for a range of skin issues, including acne, pigmentation, ageing, and more, utilising advanced technologies, science-based formulations, and high-quality skincare products. With their unwavering commitment to delivering exceptional customer service and outstanding results, Tinted Skin Clinic has established itself as a leading skincare destination in Australia.
Tinted Skin Clinic approached Planet Media to assist them in creating and establishing their brand identity from inception. The scope of the project included website design and development, search engine optimisation (SEO), digital marketing, branding, and later on, web hosting and maintenance. The goal was to create a cohesive and recognisable brand presence that would reflect the values and mission of the Tinted Skin Clinic.
During our collaboration with Tinted Skin Clinic, we took a comprehensive approach to understand their unique challenges. Through a thorough requirement gathering process, we collected their needs and collaborated with them to develop a logical navigation structure that would best showcase their premium services.
Throughout the project, we worked on multiple facets of the business including:
Planet Media provided Tinted Skin Clinic with a comprehensive branding service that helped them build a strong and unique brand identity. Our branding experts conducted extensive research and analysis to understand their target audience and business objectives, and worked closely with them to develop a new logo design, colour palette, typography, and visual identity that enhanced the overall aesthetic of their website and marketing materials.
Website Design And Development
Planet Media provided Tinted Skin Clinic with a comprehensive website design and development service that resulted in a dynamic, visually appealing, and user-friendly website. We worked closely with stakeholders to understand their branding requirements, business objectives, and target audience, and utilised advanced technology and design principles to create a website that reflected their brand identity. The website was optimised for search engines, designed to be responsive and offered a seamless user experience.
Website Hosting And Maintenance
Since migrating to Planet Media's web hosting service, Tinted Skin Clinic's website has experienced significant improvements in performance, including faster loading times and increased uptime. This has resulted in an enhanced user experience, leading to increased traffic and engagement on their website. Our daily backups have provided Tinted Skin Clinic with the peace of mind that their data is safe and secure, protecting against any potential data loss. Our dedicated customer support team has also been readily available to promptly address any technical issues or concerns, ensuring that Tinted Skin Clinic's website remains operational at all times.
Planet Media provided Tinted Skin Clinic with a powerful digital marketing service that included paid ads and performance marketing. Our innovative strategies helped them reach a wider audience through targeted advertising campaigns on search engines and social media platforms, resulting in increased traffic and brand visibility. We also tracked and analysed key performance metrics such as click-through rates, conversion rates, and cost per acquisition rates, etc. which allowed us to optimise their campaigns for maximum effectiveness and efficiency, resulting in increased conversions and revenue.
Search Engine Optimisation
Planetmedia’s SEO service helped Tinted Skin Clinic improve their website's ranking in search engine results by conducting a thorough analysis of their website and identifying areas for improvement, including on-page optimization, building high-quality backlinks, and creating targeted content that focused on specific keywords. We also optimised their website's technical aspects, including site structure, loading speed, and mobile responsiveness, to provide an excellent user experience.
Once the website went live, Tinted Skin had a steady increase in website traffic. Don’t believe us? Check out their results…
- 1.2K Website Users
- 65K Ad Impressions
- 18K Reach