Client name: The Abbey
A revered landmark event venue in Canberra, The Abbey has long stood as a symbol of elegance, sophistication, and unforgettable service. Known for hosting weddings and events steeped in tradition, their challenge was to modernise their digital presence without losing the heritage and luxury that made them iconic.
They needed:
- A refreshed brand identity
- A modern, user-friendly website
- Enhanced digital visibility
- Strategic marketing to attract new customers
Branding & Visual Identity
We designed a new logo, colour palette, and typography that balanced heritage with a contemporary appeal. These guidelines were then carried through into the website redesign for consistency and impact.
Website Design & Development
Our team created a visually captivating, seamless website showcasing their venue, services, and history. Features included:
- Event calendars
- Online booking systems
- Interactive image galleries
The result was a bespoke platform that made event planning easier while reflecting The Abbey’s grandeur.
Experience Design
Every touchpoint was crafted to enhance the guest journey — from first digital interaction to on-the-day ambiance. The focus: elegance and consistency across signage, décor, lighting, and overall atmosphere.
Digital Marketing
We ran targeted campaigns across Google, Facebook, Instagram, and LinkedIn to build brand awareness, generate leads, and cement The Abbey as Canberra’s premier event destination.
SEO
Through keyword optimisation, on-page SEO, and link-building, we improved their visibility on Google, driving organic traffic and boosting conversions.
The transformation was clear and measurable. After the new website launch and digital marketing push, The Abbey saw:
- 2.4K new users exploring the site
- 3.7K page views from highly engaged visitors
- 53.3% engagement rate, showing stronger interest and interaction
The Abbey now presents itself as both a heritage-rich landmark and a modern destination — ready to host the next generation of weddings and events in Canberra.
