Client name: Le Monsoon
Le Monsoon is a vibrant Indian restaurant in the heart of Canberra, known for its rich flavours, warm atmosphere, and a menu that proudly features traditional Thali and Dosa dishes. With a dedicated team of chefs behind the scenes, the restaurant delivers an authentic experience that has quickly made it a favourite among locals and visitors alike. Its welcoming ambiance and top-notch service have earned it a stream of glowing reviews on Google. Despite its strong presence in the community, Le Monsoon struggled to find the same success online. The restaurant lacked the digital visibility it needed to reach a wider audience, especially in a competitive market filled with tech-savvy restaurants. Without an online reservation or ordering system, potential customers found it difficult to engage, and opportunities for convenient dining were lost. Additionally, Le Monsoon needed more effective strategies to retain loyal customers and build long-term engagement.
Following a meticulous market analysis and competitor review, we uncovered growth opportunities and structured our approach around three core pillars: website transformation, SEO and paid media, and social media engagement—ensuring Le Monsoon stood apart in a crowded marketplace.
A clean, intuitive layout with brand-driven visuals
We created a sleek and engaging website that visually captured the cultural richness and warmth of Le Monsoon’s South Indian heritage. Every design element—from the fonts to the colour palette—was thoughtfully chosen to reflect the restaurant's ambiance and culinary story.
Easy-to-navigate menu section showcasing the culinary offerings
The menu was structured for quick access and easy readability, helping users discover dishes effortlessly. We included high-quality visuals and descriptive labels to enhance appetite appeal and drive decision-making.
Seamless online reservation system to enhance customer convenience
To streamline the dining experience, we integrated a simple yet effective booking system that allowed visitors to reserve tables in just a few clicks—reducing friction and improving operational efficiency.
Mobile-optimised design for flawless performance on all devices
Understanding that most restaurant searches happen on mobile, we adopted a mobile-first approach to ensure responsive design, clean navigation, and optimal viewing on smartphones and tablets.
SEO: Optimised website and key menu pages with high-intent keywords
We implemented on-page and technical SEO best practices using relevant keywords like “Indian Restaurant Canberra” and “South Indian Cuisine Canberra”. This led to prominent first-page rankings and increased organic traffic.
Google Ads: Deployed a smart mix of search, display, and location-based ads
A combination of Google Search Ads for brand awareness and Display Ads for retargeting was used to expand reach. Location-based ads were strategically timed to attract customers at peak dining hours.
Facebook & Instagram Management: Scheduled and created compelling content
Our content calendar ensured regular posting across both platforms, featuring mouth-watering dishes, customer testimonials, behind-the-scenes videos, and seasonal promotions to keep followers engaged.
Community Engagement: Sparked conversation through comment interaction, DMs, and user-generated content
We actively responded to comments and DMs, while also encouraging customers to share their own dining experiences—building a strong sense of community and brand advocacy.
Targeted Social Campaigns: Ran audience-specific ads to increase traffic and orders
Using detailed audience segmentation and performance insights, we launched Facebook and Instagram ad campaigns that drove both online orders and in-store footfall.
Graphic Design: Delivered high-impact visuals and marketing assets in line with Le Monsoon’s brand
Every creative asset, from Instagram stories to print flyers, followed a unified visual style that complemented Le Monsoon’s identity, helping the brand appear consistent and professional across all touchpoints.
At Planet Media, we don’t just build strategies—we create success stories. Le Monsoon, a vibrant South Indian restaurant in Canberra, is one of our proudest partnerships. Since rolling out a customised digital marketing strategy, they’ve experienced outstanding growth and visibility:
- Enhanced social media presence with a noticeable lift in likes, comments, and shares.
- Strategic paid marketing campaigns that boosted foot traffic and conversions.
- Refined local SEO tactics that amplified visibility on Google Business Profile, resulting in more website visits, calls, and direction requests.
- Month-over-month growth in organic traffic—7% increase, totalling a 73% gain over 3 months.
- Seasonal campaigns that successfully spiked revenue during peak dining periods.
- Elevated brand trust and customer connection through user-generated content, reviews, and consistent social media engagement.
Thanks to a robust digital footprint and our data-driven approach, Le Monsoon is now not only drawing in new customers but also nurturing lasting relationships with loyal diners.
- 73% surge in organic search impressions, with a steady 7% monthly increase.
- 18.5K+ web impressions and 772 clicks, translating into substantial traffic gains.
- 30+ high-performing keywords now ranking on Google’s first page.
