Client name: Doggo Days
Seeing a growing need in the dog-loving community, Sarah, Head Dog Trainer at Canine Calm, teamed up with Josh and their loyal companions, Lushka and Lui, to tackle a challenge faced by countless pet owners. They noticed how many struggled to find trustworthy care and consistent exercise for their dogs, and they knew there had to be a better way. Sarah dreamed of creating more than just a service—she envisioned a vibrant hub for pet lovers, offering a full range of dog care solutions. Together, they brought that vision to life as Doggo Days—a one-stop destination for canine care across Canberra, with plans to expand nationwide and set a new standard for pet wellbeing
With their eyes set on launching Doggo Days, our team decided to take the project to ensure their vision was truly met. Throughout the project, we worked on multiple facets of the business
Including:
Branded Design
Our team conceived and crafted a suite of distinctive icons to amplify the identity of Doggo Days, making each service easily recognisable through minimalistic line art design.
UI/UX Design
Before delving into the intricacies of website design, our team took a strategic step by restructuring the existing content. This involved not only refining the content but also actively participating in the design of the user journey process. The project's success hinged on the early creation of a unique user experience that precisely met their requirements. Once the site map received approval, the transformative journey began with a comprehensive revamp of the homepage, followed by inner pages. The implementation of HTML development played a pivotal role in granting the team a deeper understanding of the site's functionality, acting as a valuable precursor to the subsequent backend development phase.
Custom Web Development
We employed Craft CMS to construct a future-proof website, providing the team with the ease of updating content, imagery, and other elements. The development of the Doggo Days dashboard demanded an advanced and carefully considered approach.
We crafted a streamlined profile to furnish the Doggo Days team with essential information, encompassing contact details, location, services, pets, dietary requirements, and more. This strategic approach allowed the team to mitigate risks and ensure optimal utilisation for both providers and users within the system.
SEO
Once the website went live, our team boosted the visibility of Doggo Days to the public online thanks to SEO. With meticulous keyword and backlink research and implementation, our team continues to push Doggo Days up the search rankings day by day.
With our tailored services and in-depth training resources, we’re proud to continue supporting the Doggo Days team as they grow their presence in the Canberra market. Our collaboration is more than a one-off project—it’s an ongoing partnership, evolving alongside their business and playing a key role in their success within the vibrant pet care community.
- 18% increase in Instagram following
- 27% increase in conversion
