Client name: Paramount Creations
Paramount Creations Canberra are renovation experts who bring dream homes to life through high-quality kitchen, bathroom, and laundry renovations. Known for their focus on great communication, qualified trades, and reasonable pricing, they aim to create the happiest clients in Canberra. However, as a small local business, they had almost no online visibility, limited search presence, and a website that wasn’t set up to generate leads. To grow, Paramount Creations needed to attract the right audience, showcase their craftsmanship, and convert visitors into clients.
We partnered with Paramount Creations to build a strong digital presence that reflected the quality of their work and positioned them competitively in the Canberra renovation market. Our strategy combined search engine optimisation, paid advertising, and a custom-designed website to increase brand visibility, improve user experience, and drive conversions. Each stage of the project was planned to boost awareness locally while creating a website that instilled trust and inspired enquiries.
Experience Design
We focused on designing a smooth and intuitive experience for potential clients visiting the Paramount Creations website. This included simplifying the navigation structure, optimising content flow, and ensuring users could easily explore renovation services. By prioritising clarity and usability, we created a website journey that turned casual visitors into engaged leads.
Custom Website Design & Development
We designed and developed a new high-converting website that gave visitors a great first impression. The content was restructured for intuitive navigation, the user experience was improved across devices, and engaging new content was added to drive enquiries.
Search Engine Optimisation (SEO)
We implemented a targeted SEO campaign that brought Paramount Creations to the first page of Google. Local SEO strategies increased visibility in Canberra searches, and a carefully planned keyword strategy delivered consistent, relevant traffic.
Pay-Per-Click Advertising (PPC)
Paid search campaigns raised brand awareness and generated high-quality leads. Local targeting ensured their ads reached the right people at the right time, while remarketing strategies kept Paramount Creations top-of-mind until conversion.
Digital Marketing
Beyond SEO and paid campaigns, we built a digital strategy that positioned Paramount Creations as a trusted renovation company in Canberra. This included optimised Google Ads, remarketing campaigns, and localised targeting to keep the brand in front of the right audience. We also developed engaging content that highlighted their renovation expertise, helping to drive enquiries and build credibility online.
- Up to 5.75% engagement on Facebook
- 220 organic followers on Facebook in under 50 days
- Reach rate of up to 258% on Instagram
- Paid campaigns generated 68,004 impressions
