Client name: Canberra Physiotherapy Centre
Canberra Physiotherapy Centre (CPC) in Deakin is a trusted, family-owned practice with over 20 years of experience in physiotherapy, exercise physiology, hydrotherapy, and allied health services. With their business transitioning to the next generation of family ownership, CPC needed to modernise their digital presence. Their previous Drupal website was outdated, making it difficult to edit, and it also lacked functionality. So to stay competitive among Canberra’s growing network of practices, CPC approached Planet Media to redesign its website, improve user experience, and boost overall engagement.
While making the platform user-friendly for both younger and older demographics, our strategy was to deliver a professional yet approachable website that would position CPC as the leading physiotherapy provider in Canberra. We combined clean design, improved navigation, and digital marketing efforts to enhance visibility, credibility, and client engagement.
Web Design & UI/UX
We developed a WordPress website with a clean, modern layout supported by strong calls-to-action, branded maps, and accessibility features designed for CPC’s older audience. Balancing body text with icons and imagery, the website provided a welcoming and professional impression while ensuring information was easy to find. The same framework was adapted to build a new site for their sister practice, Canberra Injury Management Centre (CIMC), ensuring consistency across both brands.
Digital Marketing & Social Media
To help CPC strengthen its online presence, we also created tailored social media content that aligned with its brand guidelines. We designed engaging posts for Facebook and Instagram, reviewed client feedback, and tracked results with monthly reporting. This approach not only boosted visibility but also helped refine strategies based on performance insights.
Search Engine Optimisation (SEO)
Our team implemented SEO best practices to optimise CPC’s new website. Through improved content structure, metadata, and keyword-driven optimisation, we ensured that the site was discoverable in local search results, helping CPC compete with other physiotherapy practices in Canberra.
Since launching the redesigned website, CPC has experienced a steady increase in visibility, traffic, and user engagement. The refreshed digital presence has provided patients with a seamless, informative, and easy-to-navigate platform while reinforcing CPC’s reputation as a trusted healthcare provider.
- 2.2K+ New Users
- 3.5K+ Sessions
- 7.4K+ Page Views
