Client name: Tree HQ
Tree HQ was an all-in-one job management software designed by arborists, for arborists. Owned and operated by Melbourne’s leading arborist company, Len McKeown Tree Services, the platform has supported the industry for over 10 years. And to align with a major software revamp, Tree HQ needed a new website that spoke directly to arborist businesses across Australia. The goal here was to highlight its practical benefits, position it as the trusted solution for managing operations, and drive more B2B subscriptions through a modern digital presence.
Our focus was to deliver a new website and support marketing campaigns that presented Tree HQ as a reliable, industry-specific solution while appealing to arborist business owners across Australia. This is why we combined modern web design, streamlined UX, targeted digital marketing, and crafted compelling creative assets to build brand awareness and boost conversions.
Web Design & Experience Design
We created a sleek, modern website with a strong tech-company aesthetic, balancing Tree HQ’s branding with clean white spaces and intuitive calls-to-action. Photographs supplied by the client, including the real on-site arborist work in action, were paired with an immersive homepage video that showcased the software’s value. Graphic icons, product screenshots, and a clear navigation flow ensured that the platform was professional, approachable, and conversion-driven.
Custom Web Development
Our team developed the site on WordPress with a scalable, easy-to-manage backend. The UX was designed to simplify the journey for potential subscribers, highlighting benefits, features, and pricing while maintaining a smooth experience. The backend was optimised for Tree HQ’s administration team, ensuring that they could make content updates without the need for ongoing developer support.
Digital Marketing & Video Production
Following the launch, we ran a multi-channel campaign across Google Ads, Facebook, and LinkedIn to increase visibility and drive sign-ups. Alongside this, we also produced an advertising video from storyboarding and audio recording to post-production. This highlighted Tree HQ’s unique features and benefits. The stunning drone footage and dynamic graphics helped reinforce the software’s credibility and appeal to its target audience.
The refreshed website and marketing campaign significantly elevated Tree HQ’s profile in the arborist industry. And with improved design, seamless UX, and targeted advertising, the platform attracted a broader audience and drove measurable growth in both brand engagement and conversions.
- +123% Website Users
- +116% Website New Users
- 1.2K+ Total Users
- 170,259 Impressions on Google Ads, Facebook & LinkedIn
