Nxt IT Solutions
Our Client
Nxt IT Solutions is a locally-owned technology services company based in Canberra, Griffith and New South Wales. The team at Nxt IT pride themselves on having a strong focus on delivering customised solutions using the best software technologies and hardware products. Servicing both regional NSW and the ACT, they have a tech team with over 70 years of combined IT experience. Nxt IT Solutions aim to deliver services to businesses to help them stay up to date with the latest technologies and ensure the security of their data.
Their Challenge
Nxt IT Solutions started out with a basic, template website. Their website had limited capabilities, and the content did not portray what the company had to offer. This had a severe negative impact on their business in its early days as customers did not know where to find information. They wanted us to create a well-optimised website that showed off their expertise in their field, overall aiming to reach their target audience successfully.
An additional challenge was to build brand awareness and engage their target audience of professionals with their services provided through social media. Brand awareness was to be increased while driving traffic to the website and improving audience sentiment. Social media provided a great platform to advertise the services offered at Nxt IT Solutions and act as another platform to generate relevant leads.
Increase in Website Conversions
462%Increase in Organic Website Traffic
256.5%Increase in Keywords Indexed
633.3%Growth in Total Website Users
395.3%Our Strategy
- As with all our clients, we conducted thorough market research to determine Nxt IT Solutions’ situation in the market and gain a better understanding of their audience interests and desires
- We developed a solid social media content strategy to promote the key message of Nxt IT Solutions’ high capability to handle all IT related services for businesses
- We selected the social media platforms of Facebook, Instagram and LinkedIn to execute our strategy, as these were the platforms more frequented by the target audience
- We created a plan to determine the types of content that would be posted on the different platforms to ensure consistency with the brand identity
Our Solution
- We posted a variety of engaging and promotional content on all three channels, consistently
- We frequently engaged with the community and shared advice to be seen as a trustworthy industry leader by the audience
- We combined paid campaigns, as well as organic posts to drive audience engagement and sales leads
Website Optimisation
- We created an optimised website for Nxt IT Solutions to provide their audience with the information they needed to know about Nxt IT’s services
- We properly structured content and navigation to aid customers in the decision-making stage of their journey
Search Engine Optimisation
- We used local SEO to target audiences in Canberra and NSW which increased organic traffic by 2.5 times
- Advance keyword planning was conducted to improve rankings
Paid Advertising
- We used various different PPC and display advertising campaigns to drive traffic and reach their target audience
- We created retargeting ads potential customers at various phases in their purchasing journey
- This included intensive retargeting strategies were used until leads were ready to convert
Social Media Management
- We launched their Facebook, LinkedIn, and Instagram accounts and optimised their pages with custom graphics
- We create and distribute ongoing weekly social media posts to increase brand awareness and sentiment
- Regular organic posting to raise brand awareness
- Conduct social listening and audience engagement to demonstrate active engagement and business activity
- Showcase the company’s service capabilities engaging, targeted content
Social Media Advertising
- We use a number of different social platforms for display ads including Instagram and Facebook
- Custom designed display ad creatives
- Create engaging ad copy
- We create monthly social media reports to evaluate our social media efforts
The Result
- Up to 5.75% engagement on Facebook
- 220 organic followers on Facebook in under 50 days
- Reach rate of up to 258% on Instagram
- Paid campaigns earned 68,004 impressions
