Nexa Finance

Our Client

Nexa Finance is a Canberra-based Financial organisation. Specialising in loans across ACT regional & Queanbeyan area, Nexa Finance matches the best suitable loan for their client's needs. Their expertise and passion for ensuring that clients get the best result is what sets them apart.

Their Challenge

The website for Nexa Finance had not been updated in a while. They came to us with a basic website and no marketing plan. Their website was simple, required animations, and contained some material, but it was ineffective at highlighting the company's USP.

They required a brand-new website with a contemporary design, effective navigation, and improved information about their services.

Our Action

Through routine project management updates, we carefully collaborated with the customer and stakeholders to make sure we understood their:

Goals and specifications for the new website
Business objectives and target market
Several requests for design modifications until they were fully satisfied

We worked on several aspects of the company during the assignment, including:

UI Design:

By conducting thorough competitor research, we moved to designing the website for Nexa Finance. Since services like home loan or refinancing can be a bit daunting, we aimed to give Nexa Finance a modern and straightforward design that will stand the test of time. Once the UI designs were approved by Nexa Finance, we then proceeded to develop their UX.

Website Content

We optimised Nexa’s content by adding keywords to improve their organic SEO performance and presented content in an organised format with bullet points to make it easier to understand. We also simplified the language and refrained from using a lot of technical jargon to showcase Nexa Finance’s friendly and approachable perspective. Highlighting their unique personality in their content was the challenge we overcame throughout the process.

UX Design

We then developed a UX design to bring the Nexa Finance vision to life. Our team strongly believes a website shouldn’t just look good but it should make the customers feel good as well. Thus, by adding imagery of happy customers we depicted the feeling clients have after doing business with Nexa Finance.

Ongoing Maintenance and Support

To ensure that we were with the client throughout and after the completion of the website, we implemented full time SEO and continued providing ongoing monitoring, maintenance and bug fixing.

Taking their audience into consideration, we carefully created a social media strategy with a mix of entertaining and educational posts. We also added interactive posts to ensure we keep the customers engaged. Since Nexa Finance is all about building a relationship with their clients, we chose to show the fun side of the brokers as well to enhance brand personality.

Digital Ads

In order to enhance their reach to the target customer, we created and implemented an omni-channel strategy to maximise their return. Using Google Display Ads and search ads as well as Facebook ads, we are able to magnify the campaign’s reach. We have also created a bespoke landing page for Nexa Finance to give their audience a gist of what the organisation is about and to help track the campaign results better.

Our Results

Our comprehensive redesign of Nexa Finance's website, coupled with strategic digital marketing efforts, resulted in significant improvements in user experience and brand visibility, ultimately driving tangible business growth for the company.

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