Client name: Infocare
Infocare Solutions is a forward-thinking healthcare digital growth agency that empowers healthcare businesses with end-to-end digital solutions. Their services include:
- SEO and digital marketing strategies
- Responsive website design and development
- Customised application and software development
- Comprehensive brand audits
With a passionate commitment to helping healthcare providers grow, Infocare combines innovation, industry expertise, and a human-centered approach. Their team of digital experts understands the nuances of the healthcare sector and works closely with clients to craft tailored strategies that deliver measurable results.
As a new healthcare startup and a sister organisation of Planet Media, Infocare Solutions needed a strong digital presence to compete in a crowded marketplace. Their main challenges included:
- Building a lead-generating website that reflected their premium services
- Creating a robust SEO and organic marketing strategy to attract and engage their target audience
- Driving consistent traffic and conversions through digital and social channels
The goal was clear: transform Infocare into a trusted brand within healthcare digital solutions.
Our Approach & Actions
At Planet Media, we believe in understanding a brand at its core before executing a digital strategy. With Infocare, our process focused on branding, UI/UX design, SEO, and multi-channel marketing.
1. Branding & Identity Development
We worked with the Infocare team to design a unique brand identity that symbolised their values. The final logo incorporated:
- A rounded medical cross redesigned to showcase an “i” and a human figure with outstretched arms.
- A geometric font that reinforced a clean, modern look.
This multi-layered branding positioned Infocare as a human-centered healthcare and technology provider.
2. Website UI/UX Design
To ensure Infocare stood out online, we developed a user-friendly, mobile-responsive, and fast-loading website.
- A logical navigation structure showcased their services clearly.
- Visually appealing design elements reflected trust and professionalism.
- SEO best practices were built into the site architecture.
The outcome was a polished, professional platform that encouraged conversions and generated leads.
3. Digital Marketing & SEO
Our next step was to build visibility and drive traffic through a comprehensive digital marketing strategy.
- Keyword research & SEO optimisation to rank for healthcare-specific terms.
- PPC campaigns to drive immediate traffic.
- Email marketing to nurture leads.
- Performance monitoring & optimisation to ensure campaigns stayed effective.
This data-driven approach allowed Infocare to connect with its audience across multiple touchpoints.
4. Social Media Marketing
To amplify reach, we implemented a targeted social media strategy.
- Engaging content creation tailored to healthcare professionals.
- Paid advertising campaigns to expand audience reach.
- Ongoing monitoring to track engagement and maximise ROI.
By building a consistent online voice, Infocare quickly established itself as a recognisable name in the healthcare space.
The collaboration between Planet Media and Infocare Solutions delivered remarkable growth within months.
- 100% increase in website visits – thanks to SEO improvements and effective paid campaigns.
- 70% increase in brand visibility and engagement – proof that social media and digital strategies resonated with their audience.
Infocare Solutions not only achieved their initial objectives but also established a sustainable foundation for long-term growth.
