Infocare
Our Client
Infocare Solutions is a dynamic healthcare digital growth agency that specialises in delivering comprehensive digital solutions to healthcare-related businesses. Their range of services includes cutting-edge digital marketing, responsive website design and development, customised application development, brand audit, and tailored software development.
They are passionately committed to helping healthcare businesses achieve their growth objectives through innovative and customised digital solutions and their experienced team of digital experts have an in-depth understanding of the healthcare industry and work closely with their clients to deliver personalised and effective solutions that align with their business requirements and vision.
Their Challenge
Infocare, a new healthcare startup and sister organisation of Planet Media, faced a prime challenge in creating an attractive lead-generating website that could effectively market its services to clients. Furthermore, it required a robust digital marketing and organic marketing strategy to engage with its target audience, drive traffic to the website, and achieve its growth objectives.
Our Action
We collaborated closely with the Infocare team to gain an in-depth understanding of their brand values and motivations. Through a thorough requirement gathering process, we gathered their needs and provided guidance on a logical navigation structure to effectively showcase their premium services.
Throughout the project, we worked on multiple facets of the business including:
Branding
We worked with the team to study the symbolism behind the healthcare industry and the services provided by Infocare. The chosen icon which helped to define the rest of the branding uses a rounded medical cross that has been modified to showcase both an ‘i’ and a person with their arms outstretched. The three levels of symbolism help to combine the idea of Infocare as a ‘Human-Centred Healthcare and Technology’ business. A geometric font helps to relate the name to the font's overall design aesthetic.
Website UI/UX
Planet Media assisted Infocare by creating their website's UI/UX design after conducting a thorough analysis of their brand, target audience, and business objectives. We developed a user-friendly and intuitive navigation structure that effectively showcased Infocares premium healthcare services and solutions. We also incorporated visually appealing design elements and optimised their website for fast loading times and mobile responsiveness. The end result was a professional and attractive website that effectively engaged with Infocare's target audience and drove lead generation.
Digital Marketing
Planet Media worked closely with Infocare to develop a comprehensive digital marketing strategy. We analysed their target audience and created a customised approach to reach them through various digital channels. Our team implemented search engine optimization (SEO) tactics, pay-per-click (PPC) advertising, email marketing campaigns, and other digital marketing techniques to increase website traffic and generate leads. We also continuously monitored and analysed the performance of the campaigns to ensure their effectiveness and made necessary adjustments to optimise the results.
Social Media Marketing
Planet Media played a pivotal role in helping Infocare achieve their social media marketing goals. We created a social media strategy that aligned with Infocare's business objectives and leveraged the power of various social media platforms to reach out to their target audience. Our team created engaging and informative social media posts, conducted targeted advertising campaigns, and monitored the performance of the social media channels to ensure maximum ROI.
Our Results
Infocare Solutions saw an impressive growth with the services provided by Planet Media,
- 100% increase in website visits. It's a testament to the user-friendly design and effective paid campaigns.
- 70% increase in brand visibility and engagement which indicated that the digital marketing and social media marketing efforts were successful in reaching and connecting with the target audience.
