Client name: Botanical Bookshop
Located at the iconic Australian National Botanic Gardens, the Botanical Bookshop offers a curated range of products inspired by Australia’s diverse flora and fauna. Their inventory includes boutique art, books on Australian nature, gardening supplies, unique souvenirs, and more. Despite the variety and quality of their products, the previous website made it difficult for visitors to find what they were looking for. Navigation was cluttered, product discovery was challenging, and the overall user experience did not reflect the shop’s branding or encourage purchases. Botanical Bookshop approached Planet Media for a fresh website that would streamline the customer journey, showcase their unique range, and improve sales, all while reflecting their brand identity.
We worked closely with the Botanical Bookshop team to fully understand their business, inventory management requirements, and customer needs. Our approach focused on creating a website that was not only visually aligned with their brand but also optimised for usability, conversions, and seamless inventory management. We maintained open communication at every stage, with regular updates and consultations to ensure that the design, structure, and functionality aligned with both business objectives and customer expectations. The goal was to provide a platform that made it easy for visitors to discover products, enhanced the purchasing experience, and allowed the team to manage inventory efficiently behind the scenes.
User Experience Design (UX)
We restructured the site to simplify navigation and streamline the purchasing journey. Product categories were organised clearly, quick-jump topics highlighted on the homepage, and featured product tabs improved accessibility.
User Interface Design (UI)
We developed a clean, visually appealing design with calm, earthy colours and plenty of white space to create a natural and inviting atmosphere, reflecting the brand’s aesthetic.
Product Management
We migrated and categorised the entire product catalogue, structured products for easy navigation, and consulted on warehouse and delivery management processes to streamline operations.
Custom Magento Theme Integration
A bespoke Magento theme was developed to match the Botanical Bookshop’s branding, with a responsive layout and full content migration from the previous site.
Integrations
We implemented automated shipping, payment gateways, inventory management systems, and customer login features for order tracking and wishlists, improving both sales processes and customer experience.
Testing
Comprehensive testing was conducted across devices and platforms to ensure a seamless and sales-ready website experience.
Ongoing Support & Maintenance
Two months of support included website maintenance, bug fixing, cloud hosting, and 24/7 security monitoring.
Backend Training
The administration staff received complete backend training, including content management, customer management, and order processing, empowering them to manage the website independently.
Digital Marketing for eCommerce
We supported the site with ongoing SEO management and other digital marketing initiatives to drive visibility, engagement, and online sales.
The redesigned website and accompanying digital strategies significantly improved usability, visibility, and customer engagement for the Botanical Bookshop:
- 132% Growth in Total Website Users
- 105% Increase in Organic Website Traffic
- 215% Growth in Online Sales
- 580% Increase in Keywords Indexed
- Improved efficiency in inventory and order management
