Botanical Bookshop

Our Client

Located at the iconic Australian National Botanic Gardens, the Botanical Bookshop contains beautiful products inspired by Australia’s diverse flora and fauna. Their extensive product range includes Australian boutique art, books on Australian nature, gardening supplies, unique souvenirs and more.

Their Challenge

Botanical Bookshop’s extensive product range made it difficult for site visitors to find the products they were looking for. Their interesting and diverse stock was not getting enough sales due to poor user experience. The Botanical Bookshop needed a fresh website that was designed with their branding in mind, with a well-structured layout that would direct users to exactly what they are interested in.

Our Approach

Client Relations

We ensured our full understanding of the Botanical Bookshop’s business requirements. We worked with them to improve inventory management by finding a solution that would suit the business best. We openly communicated with the stakeholders at every stage to ensure all requirements were met.

Understanding of target audience and business objectives
Ongoing open communication via meetings, email, and phone calls
Regular project management updates
Project planning advice and technical support

Our Solutions

User Experience Design (UX)

We significantly improved the user experience from Botanical Bookshop’s previous website by simplifying site navigation and refining the purchasing journey. Overall, it was more efficient with structured product categories as well as being more engaging with subtle effects.

Well-structured product categories to improve site navigation
Effortless purchase journey, from the landing page through to the checkout page
Featured quick-jump topics on their homepage
Featured product and new product tabs on their homepage

User Interface Design (UI)

We developed for the Botanical Bookshop a custom website with a design that corresponds with their unique branding. The combination of calm, earthy colours and the crisp design used to create a natural atmosphere set the right mood for the available products.

Design that corresponds with branding
Simple, user-friendly layout with brand colours
Striking visual design that inspires customers to make a purchase
Features lots of white space with contrasting, muted eucalyptus-green accents

Product Management

We held in-depth consultations with our client to find the best ways to manage their botanical products. We migrated the product catalogue and products to the new website and created updated product structures to improve site organisation.

Product management consulting
Migration of product catalogue and products
Categorisation of products
Structuring of products
Delivery management
Warehouse management consultation

Custom Magento Theme Integration

We developed a custom Magento theme for Botanical Bookshop, which reflected their branding and accommodated all requirements. We migrated all the content from the previous website to the new one, which features a simple layout made for excellent user-experience.

Magento platform development
Simple theme layout
Content migration
Responsive interface design

Integrations

Many integrations were incorporated into Botanical Bookshop’s website to improve their selling processes. We created automated shipping systems, integrated supply and inventory management systems, as well as payment gateways.

Automated shipping, packing and tracking processes
Measurement and weight planning assistance for shipping
Delivery management
Payment gateway
Supply and inventory management
Customer login to access order status and wishlist

Testing

Once the full eCommerce website design and development was approved, we tested everything to assure a seamless and sales-ready experience.

Comprehensive website testing
Mobile optimisation testing across different devices

Ongoing Support & Maintenance

We believe in supporting our clients. After the Botanical Bookshop went live, we gave them a hand with 2 months of ongoing support for their new website.

2 months of ongoing support
Website maintenance
Website bug fixing
Cloud hosting
24/7 security monitoring

Backend Training

Training is a part of what we do. We gave admin staff at the Botanical Bookshop backend training for their new website, meaning they can take care of managing the nuts and bolts of the website on their own.