Client name: Australian Choice
Australian Choice is a premium retailer showcasing the very best of Australian-made gifts and souvenirs. From clothing and timber to jewellery, homewares, and artworks, their products celebrate local craftsmanship and Indigenous culture. With both an in-store and online presence, they have become a trusted destination for authentic, quality goods. However, their existing website didn’t reflect the brand’s quality. The cluttered structure and poor navigation left customers frustrated, resulting in missed opportunities for engagement and sales. Australian Choice needed a digital transformation: a modern, user-friendly eCommerce platform that could showcase their range, streamline operations, and increase revenue. That’s where we came in.
We began by developing a clear understanding of Australian Choice’s business requirements, their target audience, and the way their inventory was managed. From there, we worked in close partnership with the client at every stage of the project, ensuring all requirements were met while building a positive and collaborative relationship. Regular communication through meetings, emails, and calls kept the process transparent, while ongoing project updates and planning support gave the client confidence at each step. Alongside this, we provided technical guidance and strategic advice to make sure the final solution aligned with their business objectives and positioned them for long-term growth.
UX Design
We began by taking the time to fully understand the client’s business requirements and how their inventory needed to be managed. This wasn’t just about building a website; it was about designing an experience that matched the way the business operated day to day. Every touchpoint in the customer journey was carefully mapped out, with feedback loops in place to refine the design until it perfectly suited both the business and its audience.
UI Design
The visual design focused on more than aesthetics; it was about bringing the brand’s identity to life. We created a clean, modern layout with thoughtful use of typography, imagery, and colour to make the website engaging and easy to navigate. Each page was designed to guide users intuitively, balancing functionality with a polished presentation that reflected the business’ professionalism.
Product Management
To keep the project on track, we set up regular communication with the client through meetings, phone calls, and emails. This ensured that every requirement was captured, addressed, and implemented effectively. Our project management approach provided structure while staying flexible enough to adapt as the client’s needs evolved, making the process collaborative and transparent.
Custom Shopify Integration
Because the business had specific workflows and product handling requirements, we developed a customised Shopify solution. This integration allowed them to manage their catalogue efficiently, update products in real-time, and streamline the overall e-commerce process. The customisation made it easier for staff to operate while giving customers a seamless buying experience.
Integrations
We also implemented third-party integrations to connect the website with essential tools for marketing, sales, and operations. From CRM systems to payment gateways, these integrations were carefully selected and tested to ensure smooth day-to-day functionality without interruptions.
Website Optimisation
After development, we conducted in-depth performance optimisation. This included speed improvements, mobile responsiveness adjustments, and usability checks to make sure visitors had a fast, frustration-free experience. The optimisation also ensured search engines could crawl and rank the website effectively.
Paid Advertising
To amplify the website’s launch and drive targeted traffic, we ran tailored paid advertising campaigns. These campaigns focused on reaching the right audience, generating leads, and maximising return on investment. By monitoring and adjusting the ads regularly, we were able to sustain engagement and grow brand visibility.
Email Campaigns
We created a structured email marketing campaign strategy that helped the business maintain regular touchpoints with their audience. The campaigns included newsletters, promotional offers, and event reminders, all designed to drive engagement and conversions. The strategy wasn’t just about sales but also about nurturing long-term relationships.
Search Engine Optimisation
Our SEO work ensured the website was visible in organic search results for the right keywords. This included technical optimisation, content strategy, and metadata improvements. The result was a steady growth in organic traffic, helping the business attract new customers without relying solely on paid advertising.
Backend Training
To ensure independence, we provided detailed backend training for the client’s team. The training covered managing products, handling orders, and updating content, giving staff the confidence to operate the website on their own without technical barriers.
Testing
Every feature of the site went through rigors testing across different browsers, screen sizes, and devices. This ensured that users would have the same smooth experience regardless of how they accessed the website. Any issues identified during this stage were resolved quickly to guarantee reliability.
Ongoing Support & Maintenance
After launch, we didn’t just step back; instead, we set up ongoing support and maintenance to keep everything running smoothly. From technical fixes to performance monitoring, our team continues to provide the business with peace of mind and a reliable partner as they grow online
The new website gave Australian Choice the modern digital presence they needed, one that matched the quality of their products and strengthened customer trust. With a cleaner design, intuitive shopping experience, and robust marketing campaigns, they saw significant improvements in traffic, engagement, and revenue.
Key Outcomes:
- 145.2% growth in total website users
- 115.6% increase in organic traffic
- 273% growth in website revenue
- 613.5% increase in keywords indexed
