Client name: Vangeli Jewellery
Vangeli, Canberra’s largest jewellery manufacturer, specialises in bespoke, high-end pieces. As a family-owned business known for its craftsmanship, they help clients create, repair, or value jewellery with personalised service. However, their outdated website hindered customer engagement. To improve their online presence and prepare for e-commerce, Vangeli partnered with Planet Media for a modern redesign that reflects their luxury brand and enhances usability, positioning them for long-term growth in the jewellery market.
Our strategy was to create a visually engaging, e-commerce-ready website that reflected Vangeli’s high-end brand while preparing for future online sales. We worked closely with the Vangeli team to align the website with their business objectives and customer expectations, using a comprehensive requirements-gathering process to capture functional needs, style preferences, and audience insights. Regular communication and project updates ensured the client was involved at every stage, with feedback consistently incorporated to create a website that felt authentically theirs. In order to achieve both present and future business objectives, the strategy concentrated on enhancing brand identification with consistent colours and graphics, search engine optimising content, and providing a smooth user experience that promoted exploration and queries. It also balanced elegance and utility.
Branding and Website Design
The new website was designed to embody the elegance and prestige of Vangeli’s jewellery. Clean white backgrounds, refined use of imagery, and subtle brand elements such as diamond motifs created a high-end aesthetic that communicated trust and sophistication. We updated the logo to look fresher while maintaining recognisability, restructured navigation to improve browsing flow, and designed informative content such as the “Guide to Buying Diamonds” page to engage customers in a meaningful way. Client testimonials were presented in a dynamic slideshow format, complete with photos and letters, adding credibility and warmth to the brand’s story.
Website UI and UX Features
To prepare for Vangeli’s future in eCommerce, we developed their site with Shopify integration, ensuring they are ready to activate online sales when the time is right. For now, the design strikes a balance between content and visuals, offering a fresh, clean browsing experience. Key features include highlighted calls-to-action, interactive image galleries with zooming and scrolling functionality, and small but impactful details such as diamond icons appearing in the navigation panel. These design choices make the site not only visually striking but also intuitive and user-friendly.
Project Handover
Once the website was launched, we provided training for the Vangeli team, equipping them with the skills to update and manage their content with ease. Alongside this, we ensured a smooth transition with 24/7 monitoring and post-launch maintenance, giving the business confidence in the stability and security of their new platform.
Ongoing Maintenance and Support
Vangeli remains one of our valued long-term clients, and we continue to support them with website maintenance, monitoring, and bug fixing. Our work also includes ongoing SEO management, URL redirection from the old site, domain management, SSL certification and hosting on Google Cloud. This ensures their site stays secure, optimised, and adaptable as they move closer to activating their eCommerce sales.
Although Vangeli is still an active client, we can share standardised digital engagement metrics to reflect expected performance for an established, well-optimised website:
- 2.4K New Users
- 3.7K Total Views
- 53.3% Engagement Rate
