Murrumbateman Progress Association

Our Client

Murrumbateman Progress Association (MPA) is a community based, not-for-profit organisation that supports the Yass and Murrumbateman region in New South Wales. They provide legal and statutory cover and support to assist members in their community with rural activities and improved standards of living. The organisation supports the ongoing growth of the town and urges residents to get involved as a part of the local community.

Their Challenge

MPA did not previously have a website. They were looking to create a custom website for their organisation to keep the members of their community updated with news and upcoming events. The organisation also had to ensure that the various groups associated with MPA were represented through the website. Their new website needed to maintain the consistent feel of their branding with an approachable community-minded feel, and demonstrate the various ways that the organisation works to support the community.

Client Relations

We worked closely with stakeholders from MPA to discuss their website requirements and ways to increase community engagement. We ensured that we thoroughly understood the branding of the client and their target audience.

Conducted extensive requirement gathering to ensure all requirements were met
Ensured understanding of all style preferences and functionality requirements
Organisational goals and target audiences were taken into consideration when designing the website
Continuous improvements were made according to client requests until they were completely satisfied
Open communication with stakeholders
Regular project management updates

Branding and Website UI Design

We approached the design of the new website to give a professional yet approachable design that aligned with the MPA’s branding. The new website for the organisation featured an intuitive structure and visuals of colourful overlays constructed from various rectangular elements of different sizes.

Muted green, yellow and blue colours used throughout the website convey the community-centric values of Murrumbateman Progress Association
Concise text content alternating with bold, coloured headings and images were used to increase audience engagement
Website branding strengthened by using the windmill motif from the organisation’s logo
Carefully balanced images with content and branding elements

UX Design and Integrations

Once the website design was approved, we created an HTML mock up for the Murrumbateman Progress Association website. We optimised the user experience with engaging elements such as parallax features on images and social media feeds, as well as subtle mouse over effects. Our design successfully increased community engagement, giving a clean and easy to navigate community platform that was also easy for staff members to edit from the backend.

Parallax feature used to make images more engaging with on various pages of the website
We prominently highlighted the groups associated with MPA through the navigation panels
Represented groups by adding supporting external links that led to their official websites, so that interested users could gain more information
A news and events page was incorporated into the website to keep the audience updated with what is happening
Email subscription integration further increased community engagement
Social media feed integration allows the audience to directly engage with the organisation

Project Handover

Once the website went live, we supported MPA’s website for 2 months. Project handover also included backend training for staff to easily manage content changes in the backend on their own and a comprehensive backend reference document for staff members to refer to.

2 months of ongoing support
Website backend training
Training documentation

Ongoing Support

As a part of the ongoing support period, we also continued to work with Murrumbateman Progress Association for basic SEO, optimising their website performance and to gain visibility. This support included 24/7 monitoring and bug fixing as well.