Client name: Attitude Australia
Attitude Australia was a family-owned Canberra business with a passion for the arts. After establishing themselves locally as a premier provider of dancewear and accessories, Attitude approached Planet Media to design a modern eCommerce platform that would expand their reach beyond the local market, capture their brand identity, deliver a seamless shopping experience, and allow their staff to easily manage both in-store and online inventory.
With Attitude Australia, our goal was to elevate their brand from a local retail shop to a competitive national e-commerce brand. And to achieve this, we designed and developed a custom Shopify website that truly reflected their unique identity, integrated a seamless system to manage both online and in-store inventory, and implemented targeted SEO strategies that attracted new customers, increased traffic online, and drove more sales.
Web Design & Experience Design
We created a sleek, modern design for Attitude Australia using brand colours that would appeal to the dance-focused audience while showcasing the sophistication of their products. Considering this, the website was carefully structured for intuitive navigation, quick load speeds, and a seamless user journey from browsing to checkout.
E-Commerce Development
We built for them a customised Shopify platform that allowed the team to efficiently manage both online and in-store products. This streamlined the administration process, simplified stock management, and gave staff the tools to provide better service to their customers.
SEO & Copywriting
We used focused SEO techniques to enhance product descriptions and organised on-page content to draw in national search traffic in order to increase online visibility. In addition to promoting conversions, the content also emphasised the brand's experience and product quality.
The new eCommerce website empowered Attitude Australia to grow beyond Canberra and connect with a national audience. In the first stage of the campaign, the results spoke for themselves with:
- 4,839 new users
- 8,084 sessions
- 48,506 page views
