ACTCSCG
Our Client
The ACT Community Sector Careers Gateway (ACTCSCG) is an initiative of the ACT Council of Social Service (ACTCOSS), working on behalf of the ACT community sector to provide resources, advice and support to the following users…
- Those looking to start their career in the community sector
- Those looking to switch their career path into the community sector
- Those within the community sector looking for additional resources
Overall, the ACTCSCG was developed to meet the current and future needs of the ACT community sector workforce as the sector grows and diversifies.
Their Challenge
The team at ACTCOSS reached out to us with the major task of building a brand, content, website's and career hub from scratch for the launch of the ACTCSCG. Additional requirements included promotional merchandising, arranging photo shoots for various events and adhering to strict deadlines.
Our Action
As the first of its kind in the ACT, our team worked alongside the team at ACTCOSS to build the concept, brand and business. In a thorough requirement gathering period, we collected their needs and guided them to a logical navigation structure for best showcasing their allied health service offerings.
Throughout the project, we worked on multiple facets of the business including:
Branding
The original idea behind the ACTCSCG project was to increase knowledge and create a greater awareness of career pathways in the ACT community sector workforce. This message was essential to the identity of their brand. After some ideation, the team began conceptualising potential logos which aimed to visualise the diversity within the ACT community and share the values of the ACTCSCG's broad target audience. The logo had to be inclusive of all within the sector whilst not becoming too vague and detached from the sector's overall identity. From the proposed ideas, the concept titled ‘Community’ was chosen. After some minor revisions, the logo was finalised.
With the combination of a few simple shapes, a depiction of three people embracing in celebration can be seen, focusing on 'community'. The use of blue, purple and pink gradients was specifically chosen to represent all identities: men, women and everyone in between. The simplicity of such elements allows the icon to maintain its significance no matter the context (large or small print). Finally, the font was chosen to match the boldness and geometry of the icon.
Elements from the logo itself helped to build the brand guidelines document which included the primary logo, alternate logo, icons, graphical elements, colour palette, voice and imagery. This document was then passed on to the design and development team as a guideline for the website.
Branded Design (Promotional Merchandise)
In preparation for the launch, the team required promotional merchandise for staff members and various events. Our team designed all required merchandise, revised according to feedback, ensured each design adhered to the printing requirements, and communicated with the printer to deliver high quality products straight to the ACTCOSS team. Delivered products ranged from pull-up banners and staff polo shirts to laptop cases and yoyos.
Experience Design
With the development of a website unique to the ACT, additional steps were undertaken in collaboration with the ACTCOSS team to understand the structure, user-journey and various elements that would be found on the site. Our team visited the ACTCOSS offices to help consult the proposed user-journey experience and page structures until a low-fidelity wireframe, crafted from sticky notes, was finalised. From this, our team was able to decipher the provided information and structure digitally through user interface design.
Content Writing
In order to populate the various pages proposed for the website with content, the ACTCOSS team required our assistance for research and content writing. With the initial guidance from the ACTCOSS team, our team conducted in-depth research to understand the required content for each page, ensuring that the content was unique to the ACTCSCG and balanced the voice according to the target audience for each page. With our expertise in web design, we helped to structure the content with the user-interface in mind. Approved content was then migrated across once the website was developed.
Website UI/UX
With the branding confirmed, research from our content writing conducted and the low-fidelity wireframe structured, our team were able to construct a website which represented the brand, audience and community sector. The overall product was a clean, professional, and informative website for the ACTCSCG’s users.
Career Hub Development
A key feature in the development of the website was the Career Ambassador listings and booking system. Since the ACTCSCG provides users with access to information from key figures within the ACT community sector, the team required a section which listed all ambassadors in a user friendly format. The solution for this section of the website was the development of a search filter to find ambassadors corresponding with sub-sectors within the community sector and their personal experiences joining the sector. A booking system was also developed to allow users to meet with an ambassador according to their needs and personal situation.
Traditional Advertising
During the lead up to the website's launch, our team helped to communicate and manage a photoshoot, videography and event photography for the ACTCOSS team. This content was then incorporated into the site.
