You’re probably here looking to dive into the world of social media marketing for the first time. Then you're at the right place. This blog is going to help you navigate through the digital wilderness of social media.

Don’t fret! We're here to help you learn the basics of marketing through social media and get you ready to make your own strategies that deliver. Let's change those likes into leads and those shares into sales!

Think of social media marketing as your personal digital megaphone! You can increase sales / leads, create brand awareness, and drive traffic to your website if you do it right.

If you are getting worked up about keeping track of your performance, then don’t worry as these platforms come with built-in analytics to measure your success. It is a great way to help you know if you are on the right track or need to tweak your strategy. And what makes social media marketing so powerful is its unique ability in three main areas:

Creating connections with potential customers

Having meaningful interactions with your audience

 to get a glimpse of how social media marketing helped some brands to really get themselves out there.

What's new in social media marketing in 2024?

Content created through artificial intelligence helps to meet the growing demand for high-quality, engaging and personalised content.

The main appeal of this technology is that it helps businesses to cut back on time and resources, without hindering the growth of their presence in social media. Creating content has never been easier!

Though you might be tempted to use AI for your campaigns it is important to note that there are certain drawbacks to it as well. Despite how amazing AI seems at first glance it lacks a human touch. This can negatively impact your campaigns by failing to resonate with your audience.

Besides, it has shown having a hard time complying to brand voice as it generates content based on the data it was trained on which could be very different. Moreover, AI is notorious for plagiarism!

As good as it seems, it is best to have a balance between human and AI generated content to get the best of both worlds. While AI can help to streamline your process and cut down on research time, having a human build on these ideas can generate better results.

Videos continue to be one of the best ways to promote content on social platforms. Almost all platforms support this type of content and it is also a great way to convey more in a short time.

With Instagram reels really gaining popularity everyone is jumping on the bandwagon. They are also a great way to make your content go viral as visibility is much higher when compared to regular image posts.

A lot of platforms also let you use trending songs and filters to really connect with your audience. Brand challenges are also a growing trend that promotes your audience to further share your content.

Brands are preferring sponsored content as influencers that match your target market can help you connect with untapped customers. Choosing the right influencers can help you grow your brand quickly and effectively.

Studies show that influencer marketing may even reach a 

 by the end of 2024. Utilising this trend could be what makes or breaks your brand this year.

Now the question is how do we get started? It all begins in cooking up the perfect strategy because solid strategy is your secret sauce for a great return on investment.

So before you jump in and start brainstorming content, take a step back and whip up a proper social media plan

You need to set clear goals and find your audience. Then, pick your top platforms and create a content calendar. Keep an eye on those metrics to tweak and perfect your strategy.

Sticking to a regular posting schedule and tweaking based on what the numbers tell you is what’s going to help you succeed.

How to use social media marketing for e-commerce?

There is a popular misbelief that marketing through social media isn’t effective when it comes to e-commerce. It is actually the perfect way to grow a loyal customer base, generate online sales, and improve brand a

Nowadays, the majority of internet users spend most of their time on social media platforms. Studies show that 

 who have access to the Internet are active on at least one social media platform. It is even safe to say that a large number of these users are active on these platforms around the clock.

Tapping into social media platforms broadens your customer base, which is a perfect way for e-commerce retailers looking to grow. It also offers your business to connect with customers on a personal level and, beyond search engines and PPC campaigns.

It offers you a casual and interactive way to engage with potential customers, fostering two-way conversations which may not be possible in other traditional ways of advertising.

The viral nature of social media is another thing that makes it a great platform to grow your business. This means your brand can be shared widely among users, utilising word-of-mouth marketing and enhancing your online presence effectively.

What are Some Tips for Effective Social Media Marketing?

First things first, you need to create a plan with clear goals and objectives. Identify and lock in on your target audience. Make sure you select platforms that align with your business goals and niche. Remember, going in with a random plan will get you random results.

Posting whatever comes to mind isn’t going to cut it! Content that resonates with your audience is what sets you up for success. Incorporating interactive elements and storytelling lets you grab attention and promote engagement.

And most importantly, make sure that the content you are crafting fits each platform's unique style. The same content won’t work across all social media platforms.

Having a schedule and sticking to it is going to help you maintain visibility and build a loyal following. Make a content calendar that includes a wide array of content types and topics to keep your audience engaged.

Smart work is important when you need to create content for multiple platforms regularly. So, instead of painstakingly creating new content every day, be smart and repurpose your content across different platforms.

Take your blog and change it into eye-catching infographics or videos! User-generated content is always a great way to prompt community engagement while cutting down on your work.

Investing in social media ads might seem like a waste of resources. But trust us, if done right, your returns will be much higher. Setting aside a budget for social media campaigns is a solid method to grow your reach and even target specific demographics.

Now you can’t just make a plan and not check your results. Algorithms are constantly changing so it is mandatory that you review key metrics. This is going to go a long way in helping you adapt and stay on top of your game.

If your target is just to grow brand awareness, then by all means, you can take charge of your own marketing strategy. But if you want to go beyond and start utilising advanced metrics and options in social media platforms which could help in achieving your business goals like, in-depth audience research, competitor analysis, creative development, retargeting campaigns or creating different types of ads, then it is best to depend on a reliable agency.

As someone managing a growing business, it might be difficult to find time to manage everything on your own. In such cases it is always best to leave 

 to agencies who are experts. This gives you more time to invest time in the actual running of your business while your brand continues to grow across different social platforms.

Additionally, most reputable agencies can take care of your PR requirements whether they are customer concerns or issues with your brand’s reputation. Having experts intervene can prevent escalations of such matters which could potentially harm your business.

Your 2024 Guide to Social Media Marketing Success

Unlocking Digital Success in Canberra: Your Ultimate Guide to the Best SEO and Digital Marketing Strategies

As digital marketing continues to grow, its influence and impact on our lives grows stronger. Businesses see the impact digital marketing has as a major tool for enhancing their companies growth and reach to their target audience. One of the main tools they use in digital marketing is SEO; to increase their visibility across search engines.

 is essential to building your company's online presence and return on investment. In this blog, we will discuss the importance of digital marketing and SEO and how to facilitate proper strategies for both.

SEO and its role as a digital marketing tool

SEO has become a known tool amongst businesses that utilise digital marketing. However, most people wouldn’t be able to explain exactly what it does. Let us dive into SEO and understand why it is so important for businesses looking to grow their online presence.

SEO stands for ‘Search Engine Optimisation’. Its main purpose is to improve a company’s visibility in organic search results. It also drives more visitors to the company’s website; increasing conversions which leads to more revenue. Each search engine, like Bing, Google, and Yahoo, has its own way of listing the content when a user searches for specific information. It also helps achieve real business results for brands, businesses, and organisations of all sizes.

SEO is also known as a critical marketing channel because of its cost-effectiveness, ability to focus on a target audience, competitive advantage, user experience improvements and many more. 

 not only boosts your online visibility but also helps in building credibility.

When the content visibility of your page is decreasing or stagnant, we utilise SEO strategies to improve the visibility of your page and boost organic traffic in search results. For this we use many methods such as link building, keyword research, on-page optimisation and technical SEO.

Now, let’s dive into how to create a proper SEO strategy: 

The first step in creating an SEO strategy is always to conduct keyword research. The best way to find the keywords that your target audience browses for is to use Google suggestions. They are highly recommended for SEO because they are directly from Google. Use a keyword tool like Ubersuggest or Semrush to see the search volume and degrees of competition for certain terms.

Once you have selected a number of keywords, it’s time to see which keywords rank highest. To uncover this, search a keyword in Google, scan the top 10 results, and then note down the patterns you notice.

Then insert the focus keyword you found on your first page to get a high ranking in the search engine results.

Always create something different from what’s already out there. While creating SEO content, you have two options:

Create something different OR Create something better.

When you create something that is similar to others, your page won't stand out; hence, it is best to create something unique.

An important factor in improving search engine rankings is using backlinks. According to a study, links are the basis for the first-page Google rankings. Data is one piece of content or hook to add to build your content.

“Links carry the most weight in your SEO. Earning links from quality sources ad authority sites strengthens the domain, while linking internally throughout the site benefits the user experience and enhances your SEO.”

There are three core on-page SEO techniques that can be used to optimise your content.

Links from high-authority web pages to those pages that need more authority.

“Duplicating meta information across your site may bring down all your page’s visibility.”

A short URL works better for search engine optimisation than a long URL. So try to make the URL by adding just a keyword or focus keyword plus one more word.

Create your content in the form of semantic SEO. Search for keywords that are closer to your target keyword on Google and use them in your content.

You might think that design is as important as the content, but you are wrong. Design is equally important to the content. If you want your website to be read by more viewers, it should be engaging. Content can play a role in design plays to accomplish its goal.

There are four types of visual content that you can include on your website to make it more engaging:

Digital Marketing strategy and its importance

A digital marketing strategy is an all-encompassing plan that directs companies on how to leverage online platforms to expand their consumer base, boost brand awareness, boost revenue, and accomplish particular objectives.

These media outlets may consist of email, social media, paid search, organic search, and more.

Given the variety of digital marketing methods, you may have to implement more than one, including paid advertising, social media, and search engine optimisation (SEO).

The following are essential components of a digital marketing strategy:

Marketing goals: You have certain, quantifiable goals in mind for your marketing initiatives.

Budget: The amount of money spent on marketing campaigns

Available resources: Resources, team size, and tools available to you for carrying out marketing plans

Competitors: Other companies providing comparable goods and services

Online marketing channels: Digital platforms are a useful tool for audience engagement and connection.

There are numerous advantages to developing a digital marketing plan for your company. Sure, it requires a little more work up front, but over time, the benefits may be greater.

Neglecting the development of a strategy can result in ineffective campaigns, wasteful spending, and lost opportunities.

Let’s discuss a few benefits of digital marketing:

Designing a digital marketing strategy will help the organisation to follow a structure which is clear; which makes the employees understand how, when and where to reach the target audience.

A strategy also creates a clear focus on the steps one has to follow like setting marketing goals, target market research, persona creation, and more, with a clear view to achieve more return on investment (ROI).

One of the main goals of creating a strategy is that you can form short-term and long-term marketing goals. So by establishing these goals the marketing team can give a proper idea about the progress or shortfalls to stakeholders.

Implementing a marketing strategy can help everyone understand an overview about your business target audience which helps in creating better marketing campaigns for your target audience.

A survey of 1,200 marketers revealed that less than half of marketers are aware of the interests, hobbies, and preferred online channels of their target audiences.

Digital marketing is a wide range of fields that includes many strategies that one can implement. Let’s dive into five different types of digital marketing strategies that you can execute.

If you want to learn more information about something fast, chances are, you will go straight to Google to search on the topic. It can be of anything like the information related to a product, business, stores etc. Hence just for this reason, we need to implement SEO in digital marketing.

There are few SEO strategies which can be implemented in your website to make it more visible, they are:

Paid advertising is another beneficial tool of digital marketing where you can run paid ads on advertising channels like Google, Youtube, Instagram, Linkedin and many more to reach the target audience. They also can reach out to the ones who would have already interacted with your business.

Another digital marketing solution is social media marketing where platforms like Instagram, Facebook, Twitter and Tik Tok are used as a tool to increase marketing. This can increase the visibility of your site, build stronger connections with your target audience, increase sales and traffic. Hence 

 is a powerful tool for digital marketing.

The use of email as a marketing tool for the distribution of transactional, educational, and promotional content is known as email marketing.

Email's lack of algorithmic behaviour gives it a significant advantage over other internet platforms. With email marketing there is a direct link between business and their target audience.

Influencers and brands work together to promote a brand's products through influencer marketing. Influencers are well-known online personalities who have a solid fan base and reputation as authorities or reliable members of their respective groups.

Influencer digital marketing strategies are used by brands of all sizes in an effort to expand their reach, acquire more followers, raise brand awareness, and improve sales.

As we discussed in this blog, digital marketing is a vast field and has many tools for marketing strategies. SEO is one of the major tools for marketing and, hence, plays a huge role in the growth of your business.

 in Canberra, Planetmedia has the best team to help you with the path to your goal. Connect with our team and let us take your company to a whole new level.

Unlocking Digital Success in Canberra: Your Ultimate Guide to the Best SEO and Digital Marketing Strategies 

Exploring the Future of Digital Marketing in Australia: Trends and Innovations in SEO, Programmatic Advertising, and Marketing Automation

As technology and consumer behaviour take a huge turn in today’s world, the application of digital marketing is also evolving and changing at a quick pace. This is due to the unexpected outrage of COVID-19 pandemic in the year 2020 which in turn changed the whole market sector to go digital; made people move into the digital world and live in the comfort of their home where they get everything at their fingertips.

The world of digital marketing is developed with new tools and techniques that are emerging from marketing, social media, and advertising. This space will change with new technologies like AI, voice search optimisation, virtual and augmented reality, etc, to where the future will be ruled by digital marketing.

The dynamic of people’s usage of social media has also been increasing. If you check the chart of fluctuations in the usage of gadgets, it has enormously increased.

Whenever you go out nowadays, to a restaurant, supermarket, park, or anywhere, you can always see people’s eyes stuck on their gadgets. Their mobile devices or gadgets have become such a part of their lives that they can’t live without them.

A data based on Google states that 88 percent of people who browse on their smartphones visit an associated store in the coming week. Google and Facebook generate more revenue than traditional marketing agencies. Because people’s eyes are always on their phones. Hence, it is not an option whether to advertise or market, but you have to! Mobile ads have become mini-versions of billboards.

During the start of 2023, there were 25.31million internet users in Australia and where the internet penetration stood at 96.2 percent. There are about 21.30 million social media users in January 2023; 81.0 percent of total population. Hence the maintenance and growth of digital marketing has subsequently been increasing.

Australia's digital advertising spending striked AUD 9.5 billion in 2022, accounting for a sizable portion of the country's overall ad budget. In 2022, the yearly growth rate of digital ad spending was approximately 6.1%. As well, Australia's e-commerce market has been expanding gradually, and by 2022, online retail sales are expected to reach AUD 32.1 billion. With almost 80% of Australians using social media platforms regularly as of 2022, social media has become an important tool for digital marketing initiatives. Hence the role of 

Businesses of all sorts, including digital marketing agencies and e-commerce firms, are using SEO specialists to increase their search engine rankings in Google and other major search engines and hence there is a high demand for this service in diverse sectors.

Let’s explore a few of the future strategies of Digital Marketing in Canberra.

Search Engine Optimisation is one of the key elements of a successful digital marketing strategy. It is theoretically defined as the process of improving content and website performance that improves search engine visibility and is also known as search engine optimisation (SERPs). It helps to generate a good amount of organic traffic and engage audiences, which will make your brand rank higher. Unlike paid marketing, that stops working as you stop funding it, SEO doesn’t stop after a while. SEO promotes your website 24/7 for free, giving at least 60,000 google searches per second.

SEO is special because it enables your business to be found by consumers when they are searching for you rather than on a billboard they saw while driving out of town.

As the new year begins, there are new trends added to the list in the SEO industry, and a few of the trends are no longer on the list. For instance - voice search, which was disabled after pandemic. Google also showed that trends are coming down for voice search. This can be due to the use of masks and people finding it difficult to talk with masks on.

Let’s discuss a few of the trends which you have to keep in mind in 2024 while optimising your website.

Updating content regularly is an important factor for many reasons. When you update your website with relevant and fresh content, it improves your user experience, and boosts your website's ranking on search engines.

When you don’t update your website, static content will drop out of the top results on Google and be pushed down the ranks. So frequently, water it with useful information.

There is a prolific amount of potential for link building strategies like manual blogger outreach, influencer outreach and guest posts. Guest posts and manual blogger outreach are the two main components of link-building tactics that continue to provide value to visitors without requiring payment.

The usage of local based SEO is considered important if you want your website to reach the target audience. This is a process to increase organic search results based on using the right target language. While targeting a local customer, it is mandatory to use local terminology; helps to rank higher in search engine results.

Transiting the site into local language ensures the visitors stay longer because everyone prefers their native language which will make it more accessible.

To ensure that Google doesn't miss your websites, make sure to add SEO based on, local audiences should see the name of the city, state, or nation on websites that aim to reach them.

To make sure your website is mobile friendly SEO is another strategy to be focused in 2024. In 2023, there were 32.71 million mobile connections in Australia; 124.3% of the nation's total population. Analysing the data,it shows that 92.2% of Australians use smartphones every day.

So give importance to the mobile site to improve the SEO rankings.

These strategies are few of them to be noted while optimising your website to make it the best SEO company in Australia.

Programmatic advertising is a data-driven, automated platform for purchasing and displaying digital ads. With real-time bidding and optimisation, it enables marketers to precisely target their desired audience, guaranteeing relevant and effective ad placements.

There are few benefits for advertisers and marketers offered by Programmatic Advertising services, let’s discuss them:

Advertisers can reach their target audience with unprecedented accuracy using granular data and segmentation with Programmatic advertising

Automations can help Marketers control unwanted ad spends, making campaigns more cost effective. For example: In Programmatic Advertising, Marketers need to set budgets, and the system will manage and optimise ad dеlivеry to get maximum ROI.

Programmatic advertising optimises your campaigns real-time to make your ads more relevant and effective.

Marketers have the advantage of accessing in-depth data and analytics which gives them in depth knowledge into campaign performance. These insights also play a crucial role in optimising future campaigns and strategies.

In short, programmatic advertising is highly beneficial for both marketers and advertisers and plays a pivotal role in brand expansion.

Marketing automation is a software which handles routine marketing tasks without the assistance of human hands. Some of the marketing automation workflows include email marketing, behavioural targeting, lead prioritisation, and personalised advertising.

The Marketing Automation market has increased substantially in recent years. It is expected to be worth over USD 9.5 billion by 2027. Moreover it can also increase your brand revenue by 34%.

These are a few of the marketing automation trends for 2024.

In 2024, marketing automation trends will mostly focus on enhancing campaign performance, optimising internal processes, boosting efficiency, raising customer engagement and revenue. Therefore, if you're a business owner hoping to beat out your rivals in 2024 and beyond, you should definitely use marketing automation.

Launching a successful marketing automation campaign in the market requires careful strategy and execution. You can stay ahead of the competition and increase the effectiveness of your campaigns with assistance of a passionate and result driven agency like us.

In conclusion, the future of digital marketing in Canberra appears promising, marked by ongoing technological advancements and a growing digital landscape. Embracing emerging trends such as AI-driven campaigns, personalised content strategies, and immersive technologies will likely play an important role in the success of businesses navigating this dynamic market.

As Australia continues to stick on to digital transformation, businesses that adapt and innovate within the digital marketing world are assured for success in the evolving landscape.

If you are someone who is looking for an impactful 

, we provide such services as per your needs. Our team extends 

, Marketing Automation, Programmatic advertising and many more accordingly to your preferences. Connect with us for more information on these services and let your company be one of the top in Australia’s Digital Marketing realm..

Digital Marketing in Australia: Emerging Trends and Innovations

Good design is good business. Good design is also more sustainable. - Chris Hammond, Design Principal, IBM Sustainability Software

Sustainability in UI/UX means designing digital interfaces such as websites and apps that are both good for the environment and user-friendly. This means using eco-friendly practices, minimising energy use, and creating designs that are more comprehensible and convenient to use. Another factor to consider in sustainable UI/UX is to create technology that is accessible to everyone.

Sustainable UI/UX aims to increase sustainability in digital products to reduce the carbon footprint during the design and development of technology. The term was first coined in the famous Brundtland Report, “Our Common Future” (1987), which raises awareness on sustainability in design. The term has evolved into the practice of creating well-organised user experiences and allowing users to make more sustainable decisions.

Designers for sustainable UI/UX create long-term solutions, ensuring the well-being of people and harmony with the environment for many years to come. The main focus of sustainable UX is to work on considering its impact on the environment rather than solely the customer or profits.

The EU Science Hub's Sustainable Product Policy estimates that "over 80% of all product-related environmental impacts are determined during the design phase.

Let’s discuss the importance of sustainability in UI/UX and its benefits for creating an eco-friendly environment...

"The carbon footprint from internet usage equates to the same amount as airline industries, at 3.5% of global greenhouse emissions.” Mike Hazas, researcher at Lancaster University

Sustainability in UI/UX is preponderant in today’s digital world due to its huge impact on the environment, society, and business. First, it accelerates environmental issues connected with technology. Data and technology consume a vast amount of energy, which emits carbon emissions and causes environmental degradation. With sustainable UI/UX, energy use is monitored, lessening the carbon footprint of digital products, and reducing electronic waste. By initiating these eco-friendly behaviours, designers play a crucial role in controlling climate change and preserving natural resources.

Another factor to consider is social inclusivity and accessibility. Designing interfaces that are user-friendly for all people of different abilities enables equal access to information and services. This creates a foundation for social equity, empowering all individuals. Additionally, it also extends awareness among people. Digital platforms can be used as a tool to educate users about why we have to adopt eco-friendly practices.

Moreover, sustainability in UI/UX is economically beneficial. When designers design more sustainable UI/UX designs that will prolong the lifespan of devices, reduce energy consumption, and minimise electronic waste, businesses can reduce operational costs. Adapting sustainable practices also adds to innovation, which means the technologies will be eco-friendly and persistent for the coming years. Companies that opt for sustainable practices will attract customers who prefer environmentally friendly practices and will also attract investors who believe in the vision.

Sustainable UI/UX builds up a positive brand reputation. Companies that focus on environmental and social responsibility improve their reputation. Customers are drawn to brands that care about the environment as it demonstrates a company's commitment to moral business practices. This favourable opinion builds brand loyalty and draws in new clients who share the company's ideals.

In summary, sustainability in UI/UX is critical because it solves environmental issues, fosters social inclusion, provides financial advantages, improves the user experience, and establishes a favourable corporate image. Through the integration of sustainable practices in user interfaces and user experiences (UI/UX), companies and designers can make a substantial contribution towards a future that is socially, environmentally, and economically sustainable.

Our Incorporation of Sustainability in UI/UX

PM Agency’s design engineers are committed to focusing on empathy, human-centric design, and simplicity, with a mission of “ Reimagining customer experience with advanced UX.”

We aim to deliver exceptional experiences that are both easy to use and visually appealing. We emphasise transformative, sustainable innovation, cutting edge technology, ingenious ideas, and conscientious practices. Our team approach entails in-depth, methodical strategies that will guide you through each step. Moreover, we maintain a steady focus on our product, prioritising development. And also provide transparent updates on our progress by constantly examining performances.

These are the four different areas of digital product design that go hand-in-hand and are part of the UX/UI design package. Let’s discuss their environmental and social sustainability possibilities.

We draw a map of all the stakeholders our project will affect environmentally as well as the stakeholders we wish to address (our target audience), since every undertaking has an effect on the environment and the world.

Through persona profiles for stakeholders who may be affected, we examine the needs and goals of the persona and consider the effects we have on this stakeholder, both good and bad, fostering empathy.

We incorporate extra lanes while creating user journey maps. One for possibilities, requirements, and ideas related to ecological regeneration. In this way, our decision-making process aligns with our sustainability endeavours.

We list all the stakeholders (our target audience) that our project intends to reach, developing compassion for all those whom our product may help or hurt. This encompasses all non-users who come into contact with someone who is using the product (such as friends, family, coworkers, or pedestrians). This includes people who have disabilities, diverse cultural origins, varied physical types and skin tones, or unanticipated educational backgrounds.

We make persona profiles for non-users who are affected. Then examine the effects the initiative has—both good and bad—on these parties.

We test the usability of our digital goods with a diverse range of users, including those with physical or visual disabilities, individuals from different cultures, people with varying educational backgrounds, people of different genders, and many more.

We make sure our maps include extra lanes for social requirements, opportunities, and ideas. In this manner, our social activities are constantly on display.

You are undoubtedly aware that each time you click on a webpage or web product, a conversation with data centres across the globe is initiated. Massive volumes of frequently drinkable water (or electricity) are used to cool these data centres, which are fueled with an absurd quantity of electricity. As a result, CO2 emissions are high. As a matter of fact, each page view on a single webpage uses 1.67 grams of CO2. Consider the sheer number of webpages and other digital products in existence—billions. That is a significant amount of CO2 being created simply by clicking on emails, websites, and apps.

Reducing our energy and CO2 emissions is necessary to minimise the detrimental effects of UX. Reducing the number of photos, movies, auto-play videos, interactions, and other data-intensive components can help achieve this.

Consider features like excellent usability, simple-to-read material, quick, intuitive click pathways, packaging-free options, green delivery options, CO2 displays in online stores, promotion of sustainable products, fuel-efficient travel routes, sustainable default options, and many more.

In today's society, mental health is an important health concern. Hence our designers work hard to put an end to hundreds of pop-ups, animations, deceptive patterns, cancellation screens, and fake scarcities displayed to the website or application.

Consider the way that various users with varying ages and disabilities interact with websites. We make sure our product is usable by neurodiverse, individuals experiencing difficulties with their hearing, physical obstacles, transient health conditions, cognitive deficits, etc.

Gender, ethnicity, education, culture, religion, and other characteristics should all be taken into consideration while designing user experiences. Especially for email salutations, forms, and copywriting that is gender-neutral. Our team creates such designs where all types of people are considered equally.

There are a few ways to reduce the digital footprint in UI design. We can be more creative with low-data components such as icons, illustrations, shapes, forms, and colours. We might use an ecologically sustainable UI for optimising, scaling, and compressing images and videos. The main aim is to be consistent with UI elements.

We always use all kinds of diverse people in our UI design. Of all colours, body shapes, skin tones, genders, age groups, religions, and impairments as such.

We design accordingly so that it will be accessible to everyone, with visual ease for people with dyslexia, colour blindness, and more.

We spread the word about ecological sustainability to our clients and consumers. Our team discusses our goals, our actions, our mission, and your values. We also launch initiatives to reduce consumption. In short, it all comes down to carefully considering how we can explain ecological sustainability to our clients and consumers.

We Communicate in an ethical manner and avoid using any deceptive communication techniques.

As we can see, by implementing sustainability UI/UX will be both beneficial to us and also to the environment. By giving importance to energy efficiency, social inclusion and better user engagement, sustainable UI/UX not just focus on improving digital experiences but also contribute to a greener world. Create 

 that will be accessible to everyone and will last for a long time.

, we create intricate strategies that harmoniously balance your organisational goals while highlighting sustainability, ensuring a minimal environmental impact without compromising your goals. Connect with our 

Planetmedia’s Next Green Step

With the recent advancement in AI in the world of internet and user experience, Google is moving forward with a jam-packed year of news and upcoming trends.

For almost 20 years, Google thrived to put instant information in the hands of users. On March 19, 2019, Google 

its new gaming streaming service, Stadia, which will be available through the Chrome browser, Android devices and certain TVs. With Stadia, the players will be able to access the games from anywhere, at all times. And for the game developers, they are getting unlimited resources to create games. With around 200 million people watching game-related content on YouTube, Google’s new game streaming service will make many of those games playable by the click of a button.

The best part? It comes with a controller. Well, what good is a game streaming platform without a controller?

The Stadia controller is connected using WiFi to ensure the best gaming experience. It comes with buttons to instant capture, saving and sharing gameplay in 4K resolution. It also comes with an inbuilt Google assistance and microphone.

However, further details about Stadia including its pricing, launch date and the type of games available is not announced yet.

Shoppable Ads on Google Image Search Page

After Instagram announcing its in-app purchasing option, without navigating to a third-party eCommerce site, Google is now coming up with 

 on its images to encourage more shopping on its search results.

The ads will feature products that are available for purchase, most probably with product sale details like the price and manufacturer.

feature on Gmail provides the users with an all-new email experience. It allows the user to submit RSVPs to events, browse catalogues, respond to questionnaires and comments without leaving the email page. The feature will be available soon on other email service providers like Yahoo Mail and Outlook.

The Most Recent News & Trends From Google That You May Have Missed

Google’s Next-Gen Gaming - Stadia

Shoppable Ads on Google Image Search Page

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