Online Marketplaces in Australia: The Importance of Multi-Platform Product Listing
Year by year, the number of online marketplaces is growing rapidly due to a rise in online buyers. According to Statista, the e-commerce industry will swiftly approach 1 trillion USD in total revenue by 2024 and keep growing steadily.
So as there is a surge in online marketplaces all over the world, Australia also has a good number of marketplaces for sellers and buyers. Apart from the usual marketplaces we hear about, like Amazon and eBay, there are more marketplaces for sellers to list their products that cater to certain audiences and products.
While choosing a marketplace to list your products, it's important to consider what products you sell and who your target market is. And if you are someone looking for online marketplaces to sell your products in Australia, in this blog we are going to list a few for you. Let’s get started!
Top Online Marketplaces in Australia
| Platform | Focus | Organic Traffic / Month |
|---|---|---|
| Bunnings Marketplace | Lifestyle | 10.3 M |
| eBay | General | 7.5 M |
| Gumtree | General | 5.6 M |
| THE ICONIC | Fashion | 4.3 M |
| Catch | General | 1.9 M |
| Kogan | Technology | 1.3 M |
| My Deal | General | 215.9 K |
| Ozsale | Lifestyle | 54 K |
Above, we have mentioned a few of the top online marketplaces in Australia. Now let’s discuss each one of them:
Amazon
Amazon is the most visited marketplace in Australia. The marketplace has been growing since its 2017 launch in Australia. In recent years, Amazon has become the key e-commerce platform for both New Zealand and Australia. Amazon is a good space for e-commerce sellers to sell their products.
Bunnings Marketplace
Bunnings is an Australian household hardware and garden centre chain. The chain has been owned by WesFarmers since 1994, and it has stores in Australia and New Zealand. This marketplace is designed to fulfil customers' home and lifestyle shopping needs.
eBay
eBay is one of the top marketplaces where customers can buy products from around the world. The website is free for buyers, but sellers are charged after a specific number of free listings, with additional fees after the items are sold.
Gumtree
Gumtree is Australia’s number one free classifieds site that connects over 3 million Australians every month to buy, sell, and find anything from cars and business services to jobs, furniture, rentals, tickets, and pets. Gumtree was launched in 2007, and in 2012, the marketplace broke through 1 million live ads on the site for the first time.
THE ICONIC
Established in 2011, The Iconic is one of Australia's most popular online fashion and sports retailers based in Sydney.
Catch
Catch, once known as CatchoftheDay, caters to health, lifestyle, home decor items, fashion accessories, and sportswear products.
Kogan
Kogan was founded in 2006 by Rusian Kogan. It is a retail and services business, including many Kogan marketplaces. Kogan.com currently owns and operates 20 exclusive private label brands. Kogan Marketplace is a space for thousands of brands. For sellers, it provides many marketing tools, such as email campaigns and seasonal deals (e.g., Black Friday). Kogan is considered the most reliable and secure Australian marketplace, especially for fulfilling local needs.
My Deal
MyDeal is Australia’s most trusted marketplace for providing goods to a single customer. The marketplace was founded in 2011, with one-month global website visits of 3.8 million. Businesses need to sell a large number of products to access the platform. Since the marketplace does not offer fulfilment services, the sellers have to arrange their own shipping services or use a third-party company for this purpose.
Ozsale
Ozsale, launched in 2007, is a membership-based online shopping outlet operator. Ozsale offers personalised experience and provides equal experiences for sellers and customers alike. There are around 2 million orders shipped per year from Ozsale Marketplace.
Multi-Platform Product Listing
Now that you know a few of the online marketplaces where you can list your products, as a seller, it is your responsibility to showcase your products across multiple platforms, because doing so will include benefits such as:
- Expanding your customer base
- Increasing brand awareness
- Generating more revenue
Adding your products to various marketplaces builds brand trust and meets your customers' availability wherever they are. Even though the platforms are not connected, they can play a crucial role in attracting customers. Whichever marketplaces you choose to list, take time to understand the online marketplaces and also take time to set your products in them.
If you are looking for a place to create a customised marketplace and e-commerce platform, the team at Planetmedia can help you build a custom-based marketplace and e-commerce platform and connect your products across the world for maximum reach. Connect with our team today itself to learn more about the adventure you have to be part of!
