Elevating Business Success: The Symbiotic Relationship Between Product Development, Web Development, and Digital Marketing in Australia
Australian eCommerce has skyrocketed thanks to the growth of digital marketing. With the online market share expected to grow to 21.9% by 2024 (link), more and more Australian businesses continue to shift their focus to the web. Standing apart in this giant digital labyrinth of eCommerce is no easy task. Capitalising on key strategies within product and web development is the right way to succeed. Product management is a broad field that includes both strategic and tactical tasks. At its best, it bridges the gap between various departments within the organisation including engineering-focused teams, sales, marketing, and support, as well as offering cross-functional leadership.
Benefits of Digital Marketing
Digital marketing is simply defined as conducting business via digital channels such as websites, e-mails, social media etc. This type of marketing utilises devices such as computers, mobile phones and smart screens to showcase their business. Making the proper connections with the right target audience at the correct time and place has always been essential to successful marketing. The ideal location to meet consumers these days, when screen time is at an all-time high, is online. So what are the benefits of digital marketing?
Cost-Effective and Measurable Results
Measuring and analysing the effectiveness of your campaign with a variety of digital marketing tools can help you invest your funds appropriately. This ensures digital marketing is a cost-effective method that produces quantifiable results.
Increased Customer Pool
Digital marketing opens business on a global scale. People enjoy the experience of shopping from anywhere in the world. This can dramatically shift the size of your target audience. As implied before, an increase in audience equates to an increase in sales.
Customisation lowers the number of mistakes that can happen at the beginning of your marketing campaign. Having more possibilities will help launch your approach through greater knowledge. With digital marketing, you can fully customise your campaign from beginning to end—and beyond.
Increased Interaction with Customers
Digital marketing opens up a number of opportunities to engage with potential customers. Emails, videos, images, and website content are some of them. You have a greater opportunity to connect with your audience and foster client loyalty when you use digital tools. Additionally, it enables you to connect with a variety of customers across different markets.
The Significance of Web Development in Australia
Within a thriving business environment such as Australia’s, innovation towards new technologies and user interfaces that redefine design has pushed user expectations to new levels. Driven by competition, businesses continue to find new ways to stand out and showcase their best products and services. From chatbots and virtual assistants to responsive web design, businesses continue to find ways to stand out from the crowd and leave their audiences in awe. In addition to this, optimisation for mobile devices has played a major role in the success of online businesses. By ensuring your website is accessible to users, no matter their choice of device, the full extent of your target audience can be reached. Coupling this with enticing digital marketing that pulls new users in is what allows businesses to grow in the digital marketplace.
Businesses that are successful understand the value of website development. In actuality, they perform this task on a regular basis in order to comply with public demands. Our constant objective as expert businesspeople is to meet market demands. One crucial component of a successful website is its navigation. It's even reasonable to argue that it has the power to make or break your company. You risk losing your customers' trust if your website is difficult to use, outdated, or falls short of expectations. Creating a website that embraces your company’s persona with easy navigation can help elevate yours above the competition.
What is Product Development?
Product development/product management is a series of processes that range from conceptualisation to launching a new product into the marketplace. It involves brainstorming ideas, conceptualising a product, conducting deep market research, creating a product road map and ultimately developing a minimum viable product. It is a combination of creativity and strategic planning that can create wonders when executed perfectly.
The best products also contribute to the benefit of society, either through their bottom line or through the creation of jobs and revenue. From a business perspective, a new product can increase market share, drive corporate expansion, and offer new revenue streams that help sustain the company's finances. Naturally, it can take years for development teams to take a product from the design phase to the point at which it is prepared for distribution. Thus, for any new or existing product to be created successfully, a plan needs to be in place. The complexity of the development process rises in proportion to the products being developed.
It is imperative to formulate strategies that rope in more customers. Finding creative solutions for product development can enhance your public image. For instance, a restaurant owner can offer free cooking classes or kitchen visits for a select number of customers. These behind-the-scenes tours can create an interactive environment for the selected audience; creating a unique experience for customers on behalf of your products/services to bring forth a loyal customer base.
Community interaction is another way to connect with the general public. Organising and sponsoring local events can be a game changer for businesses that want to have a strong presence in the local market. It is a good way to familiarise the audience with your product details.
How to Capitalise on this Relationship?
In the age of technology, the world has become an open market for customers. There is tight competition among online businesses to create a larger customer base. Building a great website aids the process of product development. Understanding the key relationship between the two is critical to having a successful digital marketing strategy.
There are many digital marketing agencies that can help out in creating such strategies. When it comes to establishing a presence in the local market, collaborating with local digital marketing agencies is the best way to go. At Planetmedia, we specialise in product and web development. Our team has extensive experience when it comes to the Australian business community. We incorporate our experiences with the latest technology to create the best solution for our client’s needs. We believe that, with our knowledge and experience, our clients can achieve anything.
Our successful client portfolio extends to different key industries in Australia. A successful example of how utilising this symbiotic relationship can achieve greatness is Melbourne’s ‘Egg Boat’.
Claystone Pottery is a manufacturer of high-end ceramic cookware and tableware. The Melbourne-based company is known for creating pieces with distinctive designs and textures.
Known as the ‘Egg Boat’, the ceramic cookware helps to create the perfect poached egg. The team at Claystone was interested in updating their current website to better showcase their latest product. They approached our team at Planetmedia as they were looking for a local Australian agency knowledgeable in the market. After thorough research, our team decided on a simple one-page website. We felt that simplicity could bring focus to Egg Boat and its range of options and boost the visibility of the site. Since the client wanted a dedicated website for a single product, our team came up with a minimalistic approach so that the user's focus was on the products.
Our take on the web design enhanced the core values of the product to make the most of this symbiotic relationship between web design and product development.