Latest Digital Marketing Trends in 2021 to Fast Forward Your Business
In the current fast-moving world, we as human beings are greatly reliant on technology. The availability of the internet has revamped the way we engage in information exchange. This, incorporated with the capitalist nature of present day's society, has helped to evolve digital marketing.
2020 was not a great year, particularly because of COVID-19. Everyone’s on the same page. However, due to the pandemic we can acknowledge that a lot of things changed throughout 2020, such as the algorithms and the way businesses operate. But now that 2020 has passed, let’s see what 2021 can extend for us!
Check out our detailed guide to the digital marketing trends in 2021 right here! Let these trends help you navigate the field and attain success in your digital marketing efforts.
Let’s Understand Digital Marketing
Let’s break it down from the top. Digital marketing is a method that handles digital media to market brands or services to an extensive range of markets and target audiences through a range of technological tools.
While digital marketing is mainly performed through (and thanks to) the internet, it also makes use of hand-held mobile gadgets, display advertising and any other digital channels - as long as there is a screen, digital marketing can identify its way onto it.
There are many forms of digital marketing as well as different approaches through which it can be performed, consisting of:
- Search engines
- Social media
- Paid promotions
In essence, digital marketing concentrates on grabbing a potential client’s eye amidst an atmosphere of sensory overload in the digital space. Digital marketing focuses on visual and audio features. Our efforts as digital marketers mean that we strive to present an experience beyond the curbs of traditional marketing by making it more eloquent and interactive. This is done where you can find your audience most - online!
The digital marketing realm is steadily evolving and new trends are materialising day by day. Previously, influencer marketing was not on the list, but now it is one of the most acclaimed strategies in digital marketing. Content marketing from infographics to podcasts are increasingly used as an important tool for the success of brands.
So, let's go through the latest digital marketing trends in 2021 you should look forward to.
Inbound Marketing
In 2020, the world has gone through unprecedented change, and outbound marketing tactics have become less efficient in reaching expectations and leads. The transformation from in-person to hybrid work from home (WFH) business models have made inbound marketing come forward to the limelight of efficient tactics. For example, there’s been a serious rise in virtual events due to COVID-19, forcing marketers to get innovative to catch the attention of clients.
Inbound marketing can be a beneficial asset to establish brand awareness and develop trust digitally through refocusing strategy to encourage clients to seek out your content. The method of inbound marketing requires quality products, important content modified towards your target audience and buyer personas and their requirements.
Work With Micro-Influencers
Influencer marketing plays a crucial role in all categories of present-day marketing to reach beyond your current audience (typically done via ads, videos, social media, blogs and more). But businesses are no longer confined to leading celebrities and names that everybody recognises when determining to work with an influencer.
In fact, micro-influencers have identified their slot in the social media world, too — and it's a considerable role they have become initiated to play in converting leads, connecting with the audience, and promoting brand awareness. Audiences like to connect with the little guys. It can feel more personable, niche, and tangible when the influencer’s perspective is more closely aligned with that of the target audience.
Micro-influencers are social media advertisers with a limited, niche following (mostly, around a thousand to tens-of-thousands of followers). Although these people may have fewer followers, their posts often pack more punch due to their greater level of engagement with their audience.
Also, since they’re considered to be “average” and “everyday” people (unlike busy celebrities and more traditional influencers), users view micro-influencers more like companions and family! So, they are better expected to trust their opinions and recommendations.
Turn Your Clients Into Promoters
The traditional marketing funnel is a bit outdated. Currently, the flywheel — and a consecutive focus on service — has reinstated the one-way aspect of the funnel. When considering the marketing funnel, clients were an afterthought. Once they became a paying consumer, businesses looked at them as obsolete — until, of course, it was time to leave that contract.
On the other hand, the flywheel places the client in the centre. Since verbal marketing is one of the most capable marketing tactics, it’s wise to not only serve your clients but also deck them out to become promoters for and advocates of your brand. The flywheel portrays this process: exceptional service as its own marketing strategy.
By placing the flywheel at the centre of your marketing exercises, you have the opportunity to truly fascinate and empower your clients. It’s important to place considerable attention on customer service and educate your team to deal with requests and issues.
This will lead to clients who can market for you — they can advertise and advocate for your brand through their networks both online and offline.
Get More Reach Through Native Advertising
When your business pays to promote content on a third-party site, you are investing in native advertising. Unlike conventional advertising, which is tailored to interrupt and stand out, native advertising is aimed to blend in and promote your business to more audiences who might otherwise never hear about you.
Because native ads don’t “come out” like traditional ads, customers are more acceptable to consume them — in fact, customers notice native ads over 50% more than banner ads. Examples of native advertising can be noticed on social media, via search engine results, content recommendation platforms, or in marketing campaigns.
New digital marketing platforms are rising day by day. With this, we can only say that it is going to advance more and more in the future.
So, if you have not yet walked into the field of digital marketing, then this is the right time! Not only is it economical but also it gives great returns. So what are you waiting for? Time to get into the world of digital marketing and embrace your business’ potential.
