Yarralumla Dental Care

Client name: Yarralumla Dental Care

Dental Clinic in Yarralumla

430%

Impression

92.6%

Total Traffic

736%

SEO Performance

Clinic equipment photography by Planet Media icon

Industry

Healthcare

Service

Web design, Web development, Digital Marketing

Timeframe

6 months

Contents

The Brief

Yarralumla Dental Care wasn’t lacking expertise — they were lacking a digital presence that could communicate it. Despite offering a comprehensive range of services, from everyday dental care to advanced cosmetic treatments, their online experience didn’t reflect the level of precision, care and professionalism patients would encounter in-clinic.

This is where planet media stepped in. Our goal was to create a connected digital experience that informs, reassures and converts — turning first impressions into lasting patient relationships.

Strategy

Our approach focused on building a cohesive digital ecosystem where every element works together to support the patient journey — from first search through to confirmed booking. Each stage was informed by research, user behaviour and conversion-focused thinking, allowing us to deliver a solution that is both practical and strategically aligned.

Brand Development

We delivered a complete brand refinement to better reflect professionalism, trust and patient care. This included logo enhancements, colour palette selection, typography, brand banners and a defined mood board. A consistent visual direction was created to ensure all assets — from website to ads and social — feel aligned and recognisable.

A man smiling after a dentist appointment — Mood Board for Yarralumla

Optimised Website Development

We designed and developed a high-performing website focused on usability and conversion. Services included sitemap structuring, user journey mapping, wireframing and responsive development. We simplified navigation, built dedicated service pages, improved page speed and implemented clear calls-to-action, making it easy for users to move from browsing to booking

Website mockup by Planet media — User Experience flow

Local SEO & Content Optimisation

We implemented a strong local SEO foundation to improve search visibility and attract high-intent traffic. This involved keyword research, on-page SEO, service-based content optimisation, metadata setup and internal linking improvements. We also structured content to align with how patients search, increasing relevance and discoverability.

SEO optimized blogs by Planet Media — SEO for better traffic and visibility

Photoshoot and Videography Support

We managed a full on-site content shoot to elevate brand authenticity. This included professional photography of the clinic, team and treatment environment, along with drone videography to showcase the location and facilities. All visuals were optimised for use across the website, ads and social platforms.

Image of dental clinic in Yarralumla shot by Planet Media — Live photoshoot for Yarralumla Dental Care

Paid Ads & Retargeting

We planned and executed performance-driven ad campaigns across Google and social platforms. This included campaign setup, audience targeting, ad creative development and ongoing optimisation. We also implemented retargeting strategies to re-engage website visitors with tailored messaging, increasing conversion rates and enquiry quality.

Collage of advertisements for Yarralumla by Planet Media — Paid Ad creatives

Result

The new digital platform has reshaped how Yarralumla Dental Care connects with patients, delivering sharper enquiries, quicker bookings, and a polished online presence that reflects the clinic’s professional standards.

View Live Project