Weston Dentistry

Client name: Weston Dentistry

Dental clinic in Australia

Contents

The Brief

Weston Dentistry is a modern, family-focused clinic in Canberra offering general, cosmetic and emergency dental care, but their digital presence wasn’t reflecting that standard.

The challenge was to design a website that reflects professionalism, simplifies patient journeys, and boosts online visibility. We approached this by creating a connected strategy across brand, website, search, and social media channels—focused on how Australians actually look for and choose healthcare providers.

Strategy

Instead of chasing traffic alone, our approach focused on capturing patient intent and converting it quickly. In Australia, dental searches are typically urgent, local, and trust-driven, so our strategy centred on giving patients what they need, when they need it.

So the strategy was built around:

Owning local search visibility
Making the brand stand out
Building credibility upfront
Getting qualified lead conversions

Branding

Developed a complete brand system including logo design, brand book and visual assets — creating a consistent, professional identity across all touchpoints. Extended the system across key materials and digital creatives, ensuring everything feels aligned, clear and easy to recognise. This strengthened brand recall, improved day-to-day communication and supported a more polished, credible presence.

Brand book designed for Weston Dentistry

Image of a business card sample — Business card mockcup

Website Redevelopment

Restructured and designed a clear, user-friendly website with intuitive navigation, well-structured service pathways and easy booking journeys — making it quicker for patients to find what they need and book without friction. Content and layout were aligned to real user behaviour, helping drive faster decisions and more completed appointments.

Web design Before and After images — Before vs After Web Redevelopment by Planet Media

Services page designed by planet media specifying the service types — Services page design

Photoshoot & Visual Content

Executed a professional photoshoot including in-clinic imagery and videography, capturing the team, space and overall environment. Replaced stock visuals with authentic content, supported by refined image editing to ensure a polished, consistent look across the website and social channels, helping build stronger credibility and trust.

Team photo of the dental clinic team standing together in a clean, modern clinic, presenting a friendly and professional environment. — Team Photoshoot for Weston Dentistry

Drone video showing the clinic and the surroundings

Improved Search Visbility

Established a strong SEO foundation to improve search visibility and attract high intent traffic. Included keyword research, on page optimisation, metadata setup and internal linking to strengthen site structure. Content was aligned with user search behaviour, supported by technical improvements to enhance performance, indexing and overall discoverability.

Website content pages optimised for SEO, featuring structured headings, keyword rich copy and clear layout designed to improve search rankings and user experience.

Social Media Ads & Performance Marketing

Focused on establishing a consistent social meida presence supported by targeted ad campaigns, combining organic content with performance marketing. Strategised to execute paid campaigns across social and Google, targeting and retargeting to drive complete the lead cycle.

Result

With social media, search, website and performance campaigns all working together, the focus was on turning visibility into actual patient action—bringing in the right people, at the right time, and guiding them smoothly through to booking: