Wellfemme

Client name: Wellfemme

Australia’s first dedicated telehealth menopause clinic

Increased consultation bookings

Improved mobile retention

Increased assessment engagement

Industry

Healthcare

Services

Website Redevelopment, Directory Development, App Development, Custom women health check up tool,

Timeframe

6 months

Contents

The Brief

Wellfemme is Australia’s first dedicated telehealth menopause clinic, built to provide personalised, evidence-based care for women at every stage of their menopause journey. While the service offering was strong and clearly differentiated, the digital experience needed to better reflect the brand’s core values—care, empathy, accessibility, and clinical expertise.

The goal was to redevelop the website into a clear, structured experience that supports patients in understanding their symptoms, exploring care options, and accessing support with ease. This also included developing a custom health assessment tool and building a scalable practitioner directory to support future growth.

Strategy

In menopause care, trust is built through empathy, clarity, and accessibility. Patients aren’t just looking for information — they’re looking to feel heard, supported, and in control. Our approach focused on creating a digital experience that reflects this:

Symptom-led navigation designed around real patient journeys
Clear service pathways that reduce confusion and drop-offs
Centralised access to care, support, and practitioner networks
Mobile-first experience to improve accessibility and ongoing engagement
Interactive assessment tools to support early awareness and action
Scalable platform structure to support future services and expansion

Website Redevelopment

We redesigned and rebuilt the website to create a more intuitive, easy-to-navigate experience. Clear service pathways—ranging from new patient consultations to ongoing care and corporate support—allow users to quickly find what suits their needs. The structure ensures minimal friction from exploration to booking.

Custom Health Assessment Tool

We developed a custom women’s health check-up tool to support early-stage awareness. This interactive tool allows patients to better understand their symptoms and receive guided insights, helping them take the first step towards personalised care with confidence.

free assessment tool developed by planet media — Free assessment tool build

Directory Development

A scalable practitioner directory is in the process of development, designed to connect patients with relevant clinicians. The system is being built to support Wellfemme’s growth while maintaining a seamless and accessible user experience.

App Development

Focused on delivering a mobile-first experience that supports ongoing care and engagement — including symptom tracking, personalised user journeys, reminders and notifications, in-app resources and education, and seamless access to services and support, all built within a scalable and user-friendly interface.

Result

Through a combination of website redevelopment, directory structuring, app development, and a custom health check-up tool, we transformed the WellFemme platform into a more connected and user-focused experience — improving how patients access, understand and act on their care.

View Live Project - Website

View Live Project- Assessment Tool