Poolsmart True Blue

Client name: Poolsmart True Blue

Top swimming pool maintenance and cleaning services in Canberra

120K

Impressions

80K

Reach

3.3K

New website users

Industry

Specialised services

Service

Website, SEO, Social media marketing, Paid Ads

Timeframe

12 months+

Contents

Brief

Poolsmart is a trusted name in pool cleaning and maintenance, delivering consistent, high-quality service across a wide range of solutions—from routine cleaning to equipment repairs and leak detection.

Despite delivering quality work, the online presence didn’t reflect the same standard. The website lacked clarity, making it difficult for visitors to understand services or make bookings. It wasn’t effectively supporting enquiries or showcasing their capabilities.

Strategy

We worked closely with the Poolsmart team to understand their services, target locations, and how customers search for pool-related solutions. From there, we developed a focused SEO strategy aimed at improving visibility, attracting high-intent traffic, and increasing enquiries.

This included optimising key service pages, refining on-page content to align with real search behaviour, and strengthening keyword targeting across core offerings. We also improved site structure and metadata to support better indexing and rankings.

Website UI/UX

We designed and developed a clean, structured website that makes it easy for users to understand services and take the next step. Clear navigation, simplified content, and a logical flow guide users through the site, while a fresh blue and white visual style reinforces the brand. An integrated online booking system was added to reduce friction and make enquiries quick and easy.

Website design for pool cleaning and maintenance services — Website design by Planet Media

Artboard copy from Figma — Pool smart artboard copy

Search Engine Optimisation

We implemented a structured SEO strategy focused on improving rankings and attracting relevant traffic. This included keyword research, content refinement, and technical improvements such as site speed and mobile responsiveness—ensuring the site performs well for both users and search engines.

Blog page for Poolsmart True Blue — Blog page to improve SEO

Paid Ads

We launched targeted search and display campaigns focused on capturing both demand and awareness. Search ads targeted high-intent users actively looking for pool services, while display campaigns across Google, Facebook, and Instagram helped keep the brand visible and top-of-mind.

Social Media

We strengthened Poolsmart’s presence through consistent, service-focused content and optimisation of their Google Business profile. This helped build trust, improve visibility, and keep the brand active in front of potential customers.

Pool cleaning using specific tools — Social media posters

Image of a happy family enjoying their free hour at the pool — Social media posters

Result

With a more user friendly website, optimised content and a more targeted marketing approach, Poolsmart moved from a basic online presence to a consistent lead-generating system.

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