Jeir Creek Wines

Client name: Jeir Creek Wines

Perfectly handcrafted wines from Murrumbateman

2.1K

New Users

3.4K

Total Views

52.6%

Engagement Rate

Industry

Wine & Hospitality

Services

Branding, Web Design Services, eCommerce Web Development

Timeframe

6 months

Contents

The Brief

Jeir Creek Wines is a family-owned winery estate in Murrumbateman, NSW and was established in 1984. They are well known for their premium wines, tastings, and tours, and the team approached Planet Media during a period of refurbishment to revitalise their brand identity and online presence.

Jeir Creek had an outdated logo that didn’t align with their vision. Their website was not visually appealing and their online presence was not widely acknowledged. Being a brand that has such a long and impressive history, their logo and website seemed to dim their relevance and exquisiteness.

Strategy

Our team collaborated closely with the client to develop a fresh Shopify website with a clean design and an easy navigation system. We approached this through a connected strategy across branding, website, and user experience—refining the visual identity to better reflect quality and credibility.

Branding

We refined Jeir Creek’s brand identity to better reflect its position as a premium wine producer while preserving the heritage and regional character behind the business. A more consistent visual identity was developed through a refreshed logo and clear brand guidelines, helping strengthen recognition across digital and product touchpoints while creating a more polished, professional presence.

Logo design for JCW

Brand book and brand guidelines

E-commerce Website Development

Using Shopify, we developed a cleaner, more intuitive website designed to support both e-commerce and customer experience. Navigation was improved to make browsing and purchasing easier, while integrated booking functionality created a more seamless way for users to connect with the winery. The end result was a website that better supports sales, visibility, and long-term brand growth.

Add to cart and product category pages of JCW — E-commerce development for JCW

UI/UX Design

We modernised the overall look and feel of the brand through a more contemporary digital experience. A richer, more sophisticated colour palette was introduced to better align with the premium nature of the winery, while imagery and video were used strategically to showcase the vineyard, atmosphere, and product experience—creating a stronger emotional connection with users.

Home page and sneak peek to JCW — Seamless user experience through an intuitive website design

Result

The transformation gave Jeir Creek a far stronger and more cohesive brand presence, bringing its heritage, premium positioning, and customer experience into better alignment. What was once a dated digital presence is now a more refined brand and sales platform that better reflects the quality of the winery itself.

View Live Project

Stronger premium brand identity
More consistent brand presence
More engaging website experience
Easier customer journeys for sales and bookings
Improved trust and brand credibility

A premium brand deserves a digital presence to match.
We help bring brands into better alignment with where they’re headed.
Book a call with us right now.

2.1KNew Users

3.4K Total Views

52.6%Engagement Rate