Gungahlin Specialist Clinic

Client name: Gungahlin Specialist Clinic

Specialist Clinic in North Canberra

409

Clicks

2.45K

Impressions

1072

Total Traffic

A modern teal healthcare illustration showing a person supporting a heart with a medical cross, surrounded by leaves, soft shapes and flowing curves on a light background. icon

Contents

The Brief

Gungahlin Specialist Clinic needed a complete digital presence built entirely from scratch, including a professional website and branding, all designed to work well together from launch. With no existing foundation to draw on, every component had to be planned carefully and executed properly the first time. The website needed to build trust quickly, the branding had to convey professionalism and care, and the booking system had to be simple enough for patients to use without confusion.

The brief was to build the entire digital foundation in one go — a brand identity that looks credible and established despite being brand new, a website designed to convert visitors into bookings from launch, and a local SEO presence that gets the clinic showing up for the searches

Strategy

People searching for a specialist clinic are usually pretty far along in their decision — they know what they need, and they're choosing between a small handful of local options based on trust and convenience. So the strategy centred on:

Owning the local search terms that actually bring patients in
Getting the brand consistent across every touchpoint, print and digital
Making the website do the work of turning a visit into a booking
Backing up organic growth with paid campaigns to capture demand right now

Branding

We rebuilt the clinic's brand system from the ground up — logo, letterhead, business cards, brochures, flyers, banners, pull-up banners and invitations, all pulling from the one consistent look. Whatever a patient sees first, whether it's a flyer in the waiting room or the homepage, it now reads as the same clinic.

Web Design and Development

We rebuilt the website with a clearer structure so patients aren't hunting for basic information. Navigation was simplified, key services were made easy to find, and the path from landing on the site to booking an appointment was shortened considerably. Less clicking around, more getting seen.

Search Engine Optimisation

We focused the SEO work on the local, high-intent searches that actually lead to bookings — the kind of searches someone runs when they need a specialist clinic in Gungahlin or wider Canberra, not just general information. Between June and August, that work delivered: Organic search made up roughly 6 in every 10 visits to the site in this period — meaning the clinic's now pulling in a steady stream of patients without leaning entirely on paid spend to do it.

Paid Ads

Running alongside the SEO work, paid campaigns were used to capture demand from people actively searching and ready to book. These campaigns targeted high intent keywords and specific services, ensuring the clinic appeared in front of patients at the exact moment they were looking for care. This approach filled in the gaps while organic rankings built momentum over time.

Awareness campaign creatives designed by Planet Media tea,

Result

The updated digital experience gave the platform a far more engaging and audience-focused presence—making it easier for users to explore, stay connected, and interact more meaningfully with the content

View Live Project

Consistent, professional brand across every touchpoint
Website built around getting patients to a booking, not just a page
Strong lift in local search visibility for high-intent specialist searches
Over 1,000 site visits in three months, with organic doing most of the heavy lifting
Paid campaigns picking up qualified enquiries alongside organic growth

Getting found locally, looking legitimate the moment someone lands on the site, and making booking painless — that's what turns visibility into actual patients walking through the door.

Want a website and marketing system that works this hard for your clinic?
Book a strategy call today.

2.45K +Impressions

1072Total Traffic

409Clicks