Capital Respiratory

Client name: Capital Respiratory

Lung Function Lab in Canberra

Contents

The Brief

Capital Respiratory provides specialised lung function testing, working closely with both patients and referring clinicians. The requirement wasn’t to reinvent the service, but to organise how it’s presented and accessed.

The focus was on building a straightforward, well-structured presence that makes referrals easy, gives patients clear preparation guidance, and brings everything—from services to forms—into one cohesive system. Alongside this, the aim was to lay a solid groundwork for search visibility within a niche, referral-driven healthcare space.

Strategy

In respiratory care, decisions are driven by clinical trust, referral efficiency, and clarity of information. Unlike general healthcare searches, this space involves both patients and referring practitioners, making usability and credibility critical.

Our approach focused on building a system that supports both audiences—ensuring seamless access to information, testing services, and referral pathways. So the strategy was built around:

Strengthening clinical credibility through brand and design
Simplifying referral and patient pathways
Structuring the website for clarity and future SEO growth

Branding

Built a clear, clinical brand that reflects the precision and professionalism of Capital Respiratory. Developed a cohesive visual identity, including logo design, business cards, brochures and a full suite of creative assets across both print and digital. Every element was designed to feel clean, credible and easy to engage with for both patients and referring practitioners.

Image of a business card by Planet Media — Business Card Design for Capital Respiratory

Aesthetic lungs icon in different colours and tones — Icon design samples for Capital Respiratory

Portrait style brochure specifying all the details about Capital Respiratory — Brochure Design & Development

Website & UX Architecture

Designed and developed a structured website focused on ease of use for both patients and healthcare professionals. Clear service segmentation, referral form accessibility, and guided pathways ensure minimal friction—from understanding tests to completing referrals or bookings.

Website development by Planet Media — Website development for seamless userflow

Client Journey Optimisation

Built dedicated sections for patient information and health professionals—making it easy to access preparation guidelines, test details, and referral forms. This ensures a smoother experience across every stage—from pre-test preparation to clinical coordination.

Website page for referral form and enquiries — Custom deisgn to access patient information & referrals

SEO Foundations

Implemented foundational SEO strategies focused on structure, content alignment, and service-based discoverability—setting the groundwork for improved visibility in local and intent-driven respiratory and lung function testing searches.

Website image with keywords optimised for better ranking — Local Seo and Map Integration

Result

Following a complete uplift across brand, website and search, Capital Respiratory now presents a more cohesive, professional and accessible presence. The outcome is a clearer patient journey, stronger practitioner engagement and a solid foundation for ongoing growth.

View Live Project

Positioned as a more trusted, professional respiratory clinic
Easier for patients to understand services and book or enquire
Smoother referral experience, strengthening practitioner relationships
Clearer communication around tests and processes
Increased search visibility driving more relevant enquiries
Consistent brand presence across all touchpoints

Overall, the clinic is now better positioned digitally to communicate its expertise, build trust and support both patient enquiries and practitioner referrals more effectively.

Looking to build a healthcare brand and digital presence that truly supports your clinical services? Book a call & Let's talk.