ACT Neurology

Client name: ACT Neurology

Neurology Centre in Belconnen

328%

Clicks

334%

Impression

36.1%

Total traffic

35.6%

Organic traffic

Industry

Healthcare

Services

Web design, web development, SEO

Timeframe

4 months

Contents

The Brief

ACT Neurology needed more than a visual refresh — they required a digital presence that accurately reflects the standard of care they provide. As a specialist neurology clinic in Australia, their patients often search with very specific concerns and expect clear, reliable information from the outset. The goal was to create a clear, structured and patient-focused digital experience that improves accessibility, supports decision-making and aligns with how patients search for neurological services in Australia.

Strategy

Our approach focused on creating a structured digital experience that supports patients at every stage of their journey. We began by aligning the website with Australian search behaviour, ensuring the content reflects how patients look for neurology services, symptoms and treatments online.

We ensured that enquiry points were easy to find and use, reducing friction and encouraging patients to take action. Alongside this, operational improvements were introduced to support faster and more consistent responses to incoming enquiries.

Branding & Design

Developed a cohesive visual identity across key touchpoints, including business cards, flyers and promotional materials. Refined imagery through professional image editing to ensure clarity, consistency and a more approachable brand presence.

Flyer of CME Conference of ACT Neurology in Australia — Flyer Designed by Planet media for ACT

Image of a business card of Ms Holly Slim — Business Card Design

Website Development

Developed the ACT website as a clear, intent-led user experience, where patients can quickly find what they need and move through to enquiry without second-guessing.

Image represents the website of a neurological centre

Search Visibility

Built around how Australians actually search for neurological services, prioritising relevance and intent over broad, low-quality traffic, with a strong SEO focus across keyword targeting, on-page optimisation and local search — driving more qualified traffic that’s likely to convert.

Banner from a neurological centre website — On-Page SEO to drive organic traffic

Remote Staff Integration

Integrated automated remote staff directly into the enquiry flow, ensuring quicker responses, better triaging and a smoother handover from digital to clinic.

Image shows an appoinment booking flow and AI integration to ACT website by Planet Media — AI integration for Remote Receptionist support

Result

The outcome is a purpose-built digital system designed specifically for how ACT Neurology operates and how their patients engage.

Patients are able to find the right information faster, understand their options more clearly, and choose services — leading to a noticeable increase in genuine enquiries rather than general or mismatched requests. Response times are faster, information is more organised, and the overall process feels more seamless. This ensures the platform continues to perform, adapt and support growth well beyond the initial launch.

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