Let's say a new customer visits your website or app and, within minutes, drops off without doing any relevant actions. You might be puzzled as to why this happened as your brand has quite a good reputation and your products or services are well-liked. The simple answer is that your web or app design is what chased a potential customer away.


Many business owners are in denial of the fact that they can't grow further without having a well-designed website or app. But, studies show that 

88% of online users tend not to revisit a website with a bad design

.


In this blog, we will answer the most common questions you might have as a business owner regarding web and app design.


Why does my business need a good web/app design?

Investing in excellent web or app design offers numerous advantages for your business, such as:

A well-designed website or app ensures a smooth, intuitive experience           for users, which brings down bounce rates and increases the likelihood of return visits.

 show that a well-designed user-interface can see conversion rates of more than 200%. This itself is more than enough reason to make some design changes.

With a steady increase in the number of mobile users, it is important to address this growing pool of customers. A responsive and mobile-friendly design enhances user satisfaction on smartphones and tablets, leading to more positive reviews and recommendations.

Investing in high-quality design not only sets you apart from competitors by attracting and retaining customers but also boosts financial performance and builds trust and credibility for your business.

What do I need to know before starting my web/app design journey?

Before you dive into the whole design process and start investing, it is important to have a clear understanding of a few things. It is not just about picking out pretty colours or adding features that look cool. It's about making sure your digital presence hits the mark with your audience and supports your business goals.

Having a clear idea about your brand identity is the first and most crucial step. You should have a clear idea of the logo, colours, fonts and brand voice before starting your web and app design. Also, consistent design across your website and app builds brand recognition and trust. Make sure your design elements are cohesive and truly represent who you are as a brand.

Decide if you want a website, app, or both

It is always good to do in-depth research to see if your niche or audience demands a website as well as an app. Though most brands just stick to websites, 

 show that people are spending more time on apps rather than websites. Websites are ideal for reaching a broad audience and providing detailed information about your services. On the other hand, apps offer a more personalised experience and engage users through features like push notifications. Apps are particularly useful for frequent interactions and specific functions. Websites, however, are more accessible across different devices and don’t require installation, making them convenient for one-time visitors or broader reach.

Define the services and features you offer

Clearly outline the services you provide and the functionalities your website or app needs to support these services. Identifying these can help you streamline the design process and save a lot of time and resources. Make sure to include features that enhance user experience, such as booking systems, payment gateways, or interactive elements, depending on your business needs.

Know the activities you want users to perform

Determine what actions you want users to take on your platform, such as making purchases, signing up for newsletters, or contacting you. Design with these actions in mind to ensure a user-friendly experience and streamline the conversion process.

How to structure your website/app for easy navigation

Having a well-designed menu and navigational style is crucial to ensure that your users can find what they are looking for without frustration. 

 show that an average user spends around 6.44 seconds on the main navigation menu of a site. This indicates how important it is to have a proper menu that shows all the relevant information that a user needs.

Remember, sometimes less is more. Simplicity can take you a long way because users can get easily overwhelmed if presented with too many options. Additionally, simplicity in navigation also enhances mobile usability.

With the number of users accessing websites and apps on their mobile devices increasing, a clean and minimalistic menu ensures that your site remains user-friendly across different screen sizes. This approach not only improves the user experience but also aligns with modern web design trends that prioritise functionality and ease of use.

To create a user-friendly navigation structure, consider the following tips:

AI Tools vs. Professional Designers: Which is Right for Your Business?

With AI tools becoming more popular and advanced, you might be wondering if they can do the job faster and cheaper. Here's a breakdown of both options:

AI tools: They have a faster turnaround time, and some of them are very cheap. However, a major issue is that there are limited customisation options and a lack of personal touch, which can make your design look generic. Capturing your brand's essence and staying unique is important in today's competitive market, and many times, AI tools fail to deliver this.

Professional Designers: Having a professional with years of experience can be a complete game changer when it comes to designing your app or website. Though you may be a bit reluctant due to longer turnaround time and higher cost, if you need a design that really represents your brand and resonates with your audience, then an experienced team of designers is your best choice.

While designing your website or app, there are a few common mistakes that business owners can make, such as:

Though it may be tempting to add all the latest tools and functions to your platform, it is always better to choose what works best for your business and meets the demands of your audience. A cluttered design can make visitors reluctant to explore and stay longer, which can lead to higher bounce rates.

If your site takes too much time to load, visitors are likely to bounce before they even get a chance to explore what you offer. It is best to aim for a loading time under 3 seconds, as 

 shows users expect websites to load within that timeframe to stay engaged.

Every page on your website should have clear and compelling CTAs that prompt your users to take the next step. This can be making a purchase, contacting you for more information or signing up for your newsletter. Without strong CTAs, users may leave your site without taking any action, which can hurt your conversion rates.

Things to keep in mind when you are approaching a professional

If you've decided to hire a professional for your design needs, here are some tips to help you make the right choice:

Checking their portfolio is a good way to determine if their services are a good match for your brand and vision. It is always good to select a designer who has experience working for clients in the same industry.

Nothing beats visiting websites or apps that they have designed for their clients to get a first-hand understanding of what they are capable of. It is a great way to know if they are able to deliver the services that they have advertised.

Effective communication is non-negotiable during the design process. It is crucial to make sure your vision and requirements are properly captured. Regular updates and a clear feedback loop help keep the project on track and allow for timely adjustments.

If you are ready to take the next step or just need guidance from a professional to design your website or app, then Planet Media can help you. With over a decade of expertise and catering to clients from all major industries, we can make your vision for the perfect website and app a reality.

 page to understand our process, approach & achievements. We've also included links to our 

 pages if you're interested in our services or would like to discuss your project with us.

What Every Business Owner Should Know About Website and App Design

Conducting Google Ads account audits is essential for the smooth operation and success of your campaigns. A comprehensive Google Ads audit not only identifies weaknesses but also optimises your account to maximise revenue and profit with minimal investment and time.

Google Ads is a complex platform within digital marketing involving a variety of tools, ad formats, channels, and reporting methods. Even small errors can result in serious financial consequences. Regular audits of your Google Ads account can prevent misallocation of your marketing budget and ensure efficient performance.

A thorough audit involves analysing your account and campaigns to assess where your budget is allocated, predict the outcomes, and understand areas for improvement to enhance efficiency.

Audits can reveal underperforming ads, inspire new campaign strategies, and streamline your account management, ultimately saving you time and improving results. Here are some essential tips for auditing Google Ads accounts:


Examine performance trend lines over a period of one to three months to ensure you have enough data for accurate conclusions. Avoid extremely short time ranges like a few days or 2-3 weeks, as they may not provide a clear picture of performance. Long periods of more than 3 months can also result in inaccurate data. Too many factors and variations can influence performance in that time frame.

Segmenting your campaigns by theme, service, location, or target audience improves data precision and control, which allows you to make appropriate adjustments. It also lets you have better budget control and provide a logical hierarchy to your campaigns. Avoid consolidating all ad groups into a few campaigns, as this limits your ability to manage and optimise effectively.


Verify that your ads target the appropriate geographic areas (countries, states, cities and regions). Organise campaigns by country or continent for better segmental control. It is crucial to pay attention to “location options” in advanced settings to focus on your target areas. You can utilise this feature to target customers who are in your area of focus.

Always ensure your campaigns use the language spoken by your target audience. Setting campaigns to “All Languages” may increase impressions as Google Ads will utilise settings to decide which ads to display. Thus, if a user’s browser setting is set to Spanish, your English-only campaign won’t show up.

Negative keywords restrict impressions and clicks from users you are not targeting, so you can improve first-rate traffic and raise your ROI. Assess your query reports to see exactly which keywords have been triggering your Google ads, spot those that don’t deliver the right traffic, and add them to your negative keyword list.

Choose between “accelerated” or “standard” delivery methods based on your objectives. Opt for accelerated delivery if you aim to maximise impressions quickly, whereas standard delivery is preferable for spreading ad occurrences evenly throughout the day. Selecting the appropriate method ensures your budget is used effectively according to your campaign goals.

Conversion tracking is one of the most important tools for auditing your Google Ads account. If your conversion tracking set-up is not verified perfectly during your Google Ads audit, practically all of your account data will be worthless. This is because you want to see where your potential customers are clicking. Unfortunately, it is quite common for conversion tracking to be set incorrectly.

Monitor the frequency and source of conversions to assess campaign performance. If your conversion volume isn’t increasing regularly, it may indicate a need for strategic adjustments.

Allocate your budget strategically on a per-campaign basis. Evaluate high-performing campaigns and adjust budgets accordingly. If a campaign isn’t performing well, address the underlying issues rather than simply reducing the budget.

Determine how conversions should be counted based on your business model. For e-commerce, count each conversion action, while for lead generation, consider counting only one submission or call per user.

Ensure your keywords are closely aligned with your target audience’s search intent. Irrelevant keywords can lead to wasted spend and lower Quality Scores. Regularly update your keyword list to reflect current trends and user behaviour.

Craft ad copies that are compelling and clearly communicate the value proposition. High-quality ad copy increases click-through rates (CTR) and improves ad performance. Regularly test and refine your ad copy to maintain relevance and engagement.

It's important that your ad copy lines up with what’s on your landing page. A seamless user experience between the ad and landing page boosts conversion rates and reduces bounce rates. Regularly review and update landing pages to match ad messaging.


Ad extensions help you add more info and make your ads stand out. Features like site links, callouts, and structured snippets can boost your CTR and encourage users to click. Be sure to keep an eye on them and optimise for the best performance.

Advanced AI tools are revolutionising ad management with more sophisticated automation options, including automated bidding strategies and enhanced targeting. These developments are enhancing efficiency and precision in ad campaigns.

As privacy regulations tighten, advertisers are turning to first-party data and contextual targeting to maintain effectiveness while upholding user privacy. This method is reshaping brand engagement with audiences, ensuring adherence to privacy regulations.


The significance of video content continues to rise, with short-form video ads becoming essential for capturing attention on social platforms and YouTube. This trend underscores the growing importance of dynamic and engaging visual content.

Google is advancing responsive search ads with new features that offer better customisation and performance tracking. These improvements facilitate more precise targeting and optimisation of ad campaigns.

With user experience increasingly influencing ad ranking and performance, optimising landing pages and site speed has become crucial. Enhancing these elements is vital for improving ad effectiveness and user satisfaction.



During a Google Ads audit, focus on identifying areas of overspending, exploring new opportunities, refining management practices, gaining audience insights, and validating assumptions. Incorporating regular Google Ads audits into your marketing strategy is vital for optimising campaign performance and maintaining effective account management.

Making sure your Google Ads campaigns are optimised and performing well can be challenging, but you don’t have to do it alone. We are here to provide expert support and detailed insights through an in-depth audit process. 

Contact us today, and let us help you make your campaigns more efficient and rewarding.

Essential Tips for Auditing Google Ads Accounts

You’re probably here looking to dive into the world of social media marketing for the first time. Then you're at the right place. This blog is going to help you navigate through the digital wilderness of social media.

Don’t fret! We're here to help you learn the basics of marketing through social media and get you ready to make your own strategies that deliver. Let's change those likes into leads and those shares into sales!

Think of social media marketing as your personal digital megaphone! You can increase sales / leads, create brand awareness, and drive traffic to your website if you do it right.

If you are getting worked up about keeping track of your performance, then don’t worry as these platforms come with built-in analytics to measure your success. It is a great way to help you know if you are on the right track or need to tweak your strategy. And what makes social media marketing so powerful is its unique ability in three main areas:

Creating connections with potential customers

Having meaningful interactions with your audience

 to get a glimpse of how social media marketing helped some brands to really get themselves out there.

What's new in social media marketing in 2024?

Content created through artificial intelligence helps to meet the growing demand for high-quality, engaging and personalised content.

The main appeal of this technology is that it helps businesses to cut back on time and resources, without hindering the growth of their presence in social media. Creating content has never been easier!

Though you might be tempted to use AI for your campaigns it is important to note that there are certain drawbacks to it as well. Despite how amazing AI seems at first glance it lacks a human touch. This can negatively impact your campaigns by failing to resonate with your audience.

Besides, it has shown having a hard time complying to brand voice as it generates content based on the data it was trained on which could be very different. Moreover, AI is notorious for plagiarism!

As good as it seems, it is best to have a balance between human and AI generated content to get the best of both worlds. While AI can help to streamline your process and cut down on research time, having a human build on these ideas can generate better results.

Videos continue to be one of the best ways to promote content on social platforms. Almost all platforms support this type of content and it is also a great way to convey more in a short time.

With Instagram reels really gaining popularity everyone is jumping on the bandwagon. They are also a great way to make your content go viral as visibility is much higher when compared to regular image posts.

A lot of platforms also let you use trending songs and filters to really connect with your audience. Brand challenges are also a growing trend that promotes your audience to further share your content.

Brands are preferring sponsored content as influencers that match your target market can help you connect with untapped customers. Choosing the right influencers can help you grow your brand quickly and effectively.

Studies show that influencer marketing may even reach a 

 by the end of 2024. Utilising this trend could be what makes or breaks your brand this year.

Now the question is how do we get started? It all begins in cooking up the perfect strategy because solid strategy is your secret sauce for a great return on investment.

So before you jump in and start brainstorming content, take a step back and whip up a proper social media plan

You need to set clear goals and find your audience. Then, pick your top platforms and create a content calendar. Keep an eye on those metrics to tweak and perfect your strategy.

Sticking to a regular posting schedule and tweaking based on what the numbers tell you is what’s going to help you succeed.

How to use social media marketing for e-commerce?

There is a popular misbelief that marketing through social media isn’t effective when it comes to e-commerce. It is actually the perfect way to grow a loyal customer base, generate online sales, and improve brand a

Nowadays, the majority of internet users spend most of their time on social media platforms. Studies show that 

 who have access to the Internet are active on at least one social media platform. It is even safe to say that a large number of these users are active on these platforms around the clock.

Tapping into social media platforms broadens your customer base, which is a perfect way for e-commerce retailers looking to grow. It also offers your business to connect with customers on a personal level and, beyond search engines and PPC campaigns.

It offers you a casual and interactive way to engage with potential customers, fostering two-way conversations which may not be possible in other traditional ways of advertising.

The viral nature of social media is another thing that makes it a great platform to grow your business. This means your brand can be shared widely among users, utilising word-of-mouth marketing and enhancing your online presence effectively.

What are Some Tips for Effective Social Media Marketing?

First things first, you need to create a plan with clear goals and objectives. Identify and lock in on your target audience. Make sure you select platforms that align with your business goals and niche. Remember, going in with a random plan will get you random results.

Posting whatever comes to mind isn’t going to cut it! Content that resonates with your audience is what sets you up for success. Incorporating interactive elements and storytelling lets you grab attention and promote engagement.

And most importantly, make sure that the content you are crafting fits each platform's unique style. The same content won’t work across all social media platforms.

Having a schedule and sticking to it is going to help you maintain visibility and build a loyal following. Make a content calendar that includes a wide array of content types and topics to keep your audience engaged.

Smart work is important when you need to create content for multiple platforms regularly. So, instead of painstakingly creating new content every day, be smart and repurpose your content across different platforms.

Take your blog and change it into eye-catching infographics or videos! User-generated content is always a great way to prompt community engagement while cutting down on your work.

Investing in social media ads might seem like a waste of resources. But trust us, if done right, your returns will be much higher. Setting aside a budget for social media campaigns is a solid method to grow your reach and even target specific demographics.

Now you can’t just make a plan and not check your results. Algorithms are constantly changing so it is mandatory that you review key metrics. This is going to go a long way in helping you adapt and stay on top of your game.

If your target is just to grow brand awareness, then by all means, you can take charge of your own marketing strategy. But if you want to go beyond and start utilising advanced metrics and options in social media platforms which could help in achieving your business goals like, in-depth audience research, competitor analysis, creative development, retargeting campaigns or creating different types of ads, then it is best to depend on a reliable agency.

As someone managing a growing business, it might be difficult to find time to manage everything on your own. In such cases it is always best to leave 

 to agencies who are experts. This gives you more time to invest time in the actual running of your business while your brand continues to grow across different social platforms.

Additionally, most reputable agencies can take care of your PR requirements whether they are customer concerns or issues with your brand’s reputation. Having experts intervene can prevent escalations of such matters which could potentially harm your business.

Your 2024 Guide to Social Media Marketing Success

Unlocking Digital Success in Canberra: Your Ultimate Guide to the Best SEO and Digital Marketing Strategies

As digital marketing continues to grow, its influence and impact on our lives grows stronger. Businesses see the impact digital marketing has as a major tool for enhancing their companies growth and reach to their target audience. One of the main tools they use in digital marketing is SEO; to increase their visibility across search engines.

 is essential to building your company's online presence and return on investment. In this blog, we will discuss the importance of digital marketing and SEO and how to facilitate proper strategies for both.

SEO and its role as a digital marketing tool

SEO has become a known tool amongst businesses that utilise digital marketing. However, most people wouldn’t be able to explain exactly what it does. Let us dive into SEO and understand why it is so important for businesses looking to grow their online presence.

SEO stands for ‘Search Engine Optimisation’. Its main purpose is to improve a company’s visibility in organic search results. It also drives more visitors to the company’s website; increasing conversions which leads to more revenue. Each search engine, like Bing, Google, and Yahoo, has its own way of listing the content when a user searches for specific information. It also helps achieve real business results for brands, businesses, and organisations of all sizes.

SEO is also known as a critical marketing channel because of its cost-effectiveness, ability to focus on a target audience, competitive advantage, user experience improvements and many more. 

 not only boosts your online visibility but also helps in building credibility.

When the content visibility of your page is decreasing or stagnant, we utilise SEO strategies to improve the visibility of your page and boost organic traffic in search results. For this we use many methods such as link building, keyword research, on-page optimisation and technical SEO.

Now, let’s dive into how to create a proper SEO strategy: 

The first step in creating an SEO strategy is always to conduct keyword research. The best way to find the keywords that your target audience browses for is to use Google suggestions. They are highly recommended for SEO because they are directly from Google. Use a keyword tool like Ubersuggest or Semrush to see the search volume and degrees of competition for certain terms.

Once you have selected a number of keywords, it’s time to see which keywords rank highest. To uncover this, search a keyword in Google, scan the top 10 results, and then note down the patterns you notice.

Then insert the focus keyword you found on your first page to get a high ranking in the search engine results.

Always create something different from what’s already out there. While creating SEO content, you have two options:

Create something different OR Create something better.

When you create something that is similar to others, your page won't stand out; hence, it is best to create something unique.

An important factor in improving search engine rankings is using backlinks. According to a study, links are the basis for the first-page Google rankings. Data is one piece of content or hook to add to build your content.

“Links carry the most weight in your SEO. Earning links from quality sources ad authority sites strengthens the domain, while linking internally throughout the site benefits the user experience and enhances your SEO.”

There are three core on-page SEO techniques that can be used to optimise your content.

Links from high-authority web pages to those pages that need more authority.

“Duplicating meta information across your site may bring down all your page’s visibility.”

A short URL works better for search engine optimisation than a long URL. So try to make the URL by adding just a keyword or focus keyword plus one more word.

Create your content in the form of semantic SEO. Search for keywords that are closer to your target keyword on Google and use them in your content.

You might think that design is as important as the content, but you are wrong. Design is equally important to the content. If you want your website to be read by more viewers, it should be engaging. Content can play a role in design plays to accomplish its goal.

There are four types of visual content that you can include on your website to make it more engaging:

Digital Marketing strategy and its importance

A digital marketing strategy is an all-encompassing plan that directs companies on how to leverage online platforms to expand their consumer base, boost brand awareness, boost revenue, and accomplish particular objectives.

These media outlets may consist of email, social media, paid search, organic search, and more.

Given the variety of digital marketing methods, you may have to implement more than one, including paid advertising, social media, and search engine optimisation (SEO).

The following are essential components of a digital marketing strategy:

Marketing goals: You have certain, quantifiable goals in mind for your marketing initiatives.

Budget: The amount of money spent on marketing campaigns

Available resources: Resources, team size, and tools available to you for carrying out marketing plans

Competitors: Other companies providing comparable goods and services

Online marketing channels: Digital platforms are a useful tool for audience engagement and connection.

There are numerous advantages to developing a digital marketing plan for your company. Sure, it requires a little more work up front, but over time, the benefits may be greater.

Neglecting the development of a strategy can result in ineffective campaigns, wasteful spending, and lost opportunities.

Let’s discuss a few benefits of digital marketing:

Designing a digital marketing strategy will help the organisation to follow a structure which is clear; which makes the employees understand how, when and where to reach the target audience.

A strategy also creates a clear focus on the steps one has to follow like setting marketing goals, target market research, persona creation, and more, with a clear view to achieve more return on investment (ROI).

One of the main goals of creating a strategy is that you can form short-term and long-term marketing goals. So by establishing these goals the marketing team can give a proper idea about the progress or shortfalls to stakeholders.

Implementing a marketing strategy can help everyone understand an overview about your business target audience which helps in creating better marketing campaigns for your target audience.

A survey of 1,200 marketers revealed that less than half of marketers are aware of the interests, hobbies, and preferred online channels of their target audiences.

Digital marketing is a wide range of fields that includes many strategies that one can implement. Let’s dive into five different types of digital marketing strategies that you can execute.

If you want to learn more information about something fast, chances are, you will go straight to Google to search on the topic. It can be of anything like the information related to a product, business, stores etc. Hence just for this reason, we need to implement SEO in digital marketing.

There are few SEO strategies which can be implemented in your website to make it more visible, they are:

Paid advertising is another beneficial tool of digital marketing where you can run paid ads on advertising channels like Google, Youtube, Instagram, Linkedin and many more to reach the target audience. They also can reach out to the ones who would have already interacted with your business.

Another digital marketing solution is social media marketing where platforms like Instagram, Facebook, Twitter and Tik Tok are used as a tool to increase marketing. This can increase the visibility of your site, build stronger connections with your target audience, increase sales and traffic. Hence 

 is a powerful tool for digital marketing.

The use of email as a marketing tool for the distribution of transactional, educational, and promotional content is known as email marketing.

Email's lack of algorithmic behaviour gives it a significant advantage over other internet platforms. With email marketing there is a direct link between business and their target audience.

Influencers and brands work together to promote a brand's products through influencer marketing. Influencers are well-known online personalities who have a solid fan base and reputation as authorities or reliable members of their respective groups.

Influencer digital marketing strategies are used by brands of all sizes in an effort to expand their reach, acquire more followers, raise brand awareness, and improve sales.

As we discussed in this blog, digital marketing is a vast field and has many tools for marketing strategies. SEO is one of the major tools for marketing and, hence, plays a huge role in the growth of your business.

 in Canberra, Planetmedia has the best team to help you with the path to your goal. Connect with our team and let us take your company to a whole new level.

Unlocking Digital Success in Canberra: Your Ultimate Guide to the Best SEO and Digital Marketing Strategies 

Linking every page to your site’s homepage can be an unreliable process.

Google Webmaster Central office-hours hangout

, a very valuable question was asked, which can be quite interesting for anyone related to SEO.

In response, John Mueller, the Senior Webmaster Trends Analyst at Google, said the practice of linking every page from the site’s homepage will prevent the Googlebot from understanding your site’s architecture.

However, larger websites are most likely to get affected by this rather than the smaller ones, as linking every page will dilute the focus making it difficult for Google to understand its structure. This means the Google algorithm will not be able to differentiate between higher level pages from lower level pages or its categories.

That said, it is important for your site’s SEO to link the most important pages to the homepage. It helps the pages to gain more weight in the Google search results. However, that doesn’t mean you should link every page and make it complicated for the search engines. Whereas, for a smaller site (maybe, 10-20 pages) linking to all its pages from the homepage is considered as a much more normal process.

For those who might be still wondering about the value of your site’s structure, well, knowing your site’s architecture can assist Google to position the pages of your site in search results in a way it makes sense for the searchers.

Click on the link below to listen to the full video. (Start at 30:49 mark)

How is it 'bad SEO' to link every page to a site's homepage?

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