7 Essential Stages of Powerful Branding [INFOGRAPHICS]
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Behind every successful product is a powerful brand.
Our brain is wired to notice things that are different and unique. You need to stand-out. You need to brand your business.
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What is a brand? – Is it the logo? The design? Or the colours? A brand is the combination of all these elements and the emotion it creates in the minds of the audience. To make it more clear, let’s call that emotion -- the Heartbeat.
Branding is not selling. Selling is when you try to convert. The most successful businesses in the world don’t sell, they create an experience. Their ads focus on a common emotion about the simplicity and luxury of using their product. Emotion makes your brand memorable.
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People have too much to choose from and with minimal difference between the products, how do they make this decision? It’s all about the heartbeat you have created.
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