Many Perth customers now skip traditional search results and ask an AI tool which business to contact. An AEO agency helps your business become the one that gets recommended. As an AEO agency in Perth, Planet Media helps local businesses identify the questions their customers ask, structure their content so AI tools can use it and track where they are cited across ChatGPT, Gemini, Perplexity, Google AI Overviews and voice assistants.
Is Your Business Missing From AI Answers?
More Perth customers now get their answers directly from an AI summary, so the businesses named in that summary often win the enquiry before anyone visits a website.
Some signs that your business is missing out are clear. A competitor may be named for a question your business should own, or an AI tool may describe your services, hours or location incorrectly. Other signs are less obvious, such as traffic declining while your Google rankings remain stable, or content that ranks well but is rarely quoted or cited.
What is GEO?
Generative engine optimisation (GEO) involves making your brand easy for AI tools to find, trust, cite and recommend. SEO and AEO focus mainly on your website, while GEO takes a broader view of how your brand is represented across the web. Your reputation, your reviews and what others say about your business all contribute.
GEO vs SEO vs AEO
Customers now find businesses through search results, direct answers and AI recommendations, and each discipline covers one of those routes.
The three deliver the best results when used together. SEO provides the foundation of a website search engines trust, AEO shapes that content into clear answers and GEO builds the wider brand signals that encourage AI platforms to recommend your business.
Need Your Content to Become the Answer?
GEO addresses how AI tools perceive your brand, while AEO determines whether your content wins the direct answer in featured snippets, voice search and AI summaries. With both in place, your business has a stronger chance of being found and recommended. Explore Our AEO Services in Perth
How AI Describes Your Brand
Every AI platform forms its own impression of your business, and many customers rely on that impression when making decisions. Our GEO work helps make that impression more accurate, consistent and credible.When an AI tool assesses your brand, it considers:
When these signals are strong and consistent, AI tools can describe your business with confidence. When they are weak or contradictory, the result may be vague answers, missing details or a recommendation for another business.
GEO Services in Perth That Get You Recommended by AI
AI Brand Visibility Audit
AI Brand Visibility Audit
AI Brand Visibility Audit We review how ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews currently describe your brand, then measure your mentions, accuracy and sentiment against your competitors.
Brand Entity Optimisation
Brand Entity Optimisation
We clearly define your name, services, locations, leadership and expertise, then ensure that information remains consistent across your website, Google Business Profile, directories and structured data.
Review and Reputation Management
Review and Reputation Management
Genuine reviews take time to build, so we help you grow them steadily, respond to feedback professionally and strengthen the signals AI platforms use to assess credibility.
Digital PR and Brand Mentions
Digital PR and Brand Mentions
We pursue coverage in trusted media, industry publications and local sources that reinforces your expertise and authority.
Citation Consistency
Citation Consistency
Listings across Australian directories and industry sites are often outdated or inconsistent. We correct them so AI tools find the same accurate details wherever they look.
Monthly Brand Tracking and Reporting
Monthly Brand Tracking and Reporting
Each month, we measure how often AI platforms mention your brand, how accurately they describe it and how you compare with competitors.
Where AI Gets Its Answers
AI tools can only quote what they can read and understand. In our experience, the pages that get used tend to share a few traits:
