Latest Digital Marketing Trends to Watch-Out for in 2022
Digital marketing is one of the most swiftly growing industries, with new improvements made every day. Most brands and marketers know the diverse digital marketing factors like social media and SEO.
However, various factors in digital marketing are overlooked or misunderstood by inexperienced people. As technology is transforming, so is digital marketing. Marketing managers have to be on the cutting-edge of new technologies to comply with and meet customer requirements. Here, we cover the latest digital marketing trends expected in 2022 and their impact on the whole industry.
One of the greatest technological revolutions throughout history is the extensive dependence on the internet. The growth of the internet and its many applications have helped digital marketing.
Cyberspace is transforming into the Metaverse now. This leverages technologies like virtual reality (VR) combined with social media, video gaming, and making an avatar of yourself in an online world or digital space. Additionally, this virtual space can be utilised through many devices, including applications on tablets, smartphones, etc.
With the upsurge of cryptocurrencies and NFTs, there are also many impressive opportunities for marketers to start reaching clients in new and exciting ways. For example, Facebook is pushing technologies that can be leveraged to blend our physical realities with digital ones. Whereas, smaller firms have developed AR games where users can become entirely immersive characters within these worlds.
Beyond identifying where businesses fit in the metaverse, they’ll also need to explore more blockchain technology to get ready for Web 3.0—the upcoming evolution of the web, which will be more decentralised.
One trending feature of blockchain is NFT (non-fungible tokens). Non-fungible means it can’t be traded for something of identical value because there won't be anything similar to it. For example, currencies are usually fungible. You can exchange currencies, but you can’t exchange your wedding ring, which is a non-fungible asset, because there is an authenticity factor involved with the ring.
NFTs are a form of digital non-fungibles—exclusively created digital assets like a picture, animation, graphic designs, audio/video files, memes or GIFs—that exist on a blockchain.
Location-based marketing is very familiar to us, but it is transforming in some impressive ways every digital marketer must need to be aware of. Geofencing, more specifically, is an innovative marketing approach expected to develop exponentially in 2022 and on through 2023, right along with the advancing influence of mobile technology.
Geofencing uses location marketing to another level by marketing to clients on a real-time basis as they are physically moving to different places. For instance, the target location for a particular shop might be a radius of a mile or two. If a customer enters that radius, they may get a text or a push notification containing a relevant message.
At present, Geofencing is being used to help users to locate services they may need instantly to the tune of great success. And since customers find the notifications so beneficial, the conversion rates are solid. Expect this to become even greater for companies and businesses of all categories that need a good go-to way to get more digital customers by utilising their physical location.
As social media continues to connect customers and businesses on new levels, the concept of what it means to have a connection with a brand is changing. Your clients expect to connect with you on a more personal level. But people are also searching for content experiences that go beyond just conventional text, no matter how snappy that text might be.
Interactive content has been one of the innovative trends in digital marketing for a while now and can expect to continue in future. Stay ahead of the curve with innovative, immersive marketing strategies that engage your audience to stay with your brand.
Interactive content includes:
- 360-degree VR videos and 3D images
- Useful tools such as interactive calculators
- AR contents
- Polls, quizzes, and queries
In fact, interactive content gets two times more engagement than other conventional content. Content types, as mentioned above, extend clients the personal connection, engagement and novelty they want in a branded context.
The contemporary marketing plans of businesses depend heavily on data. By integrating customer intent and market signals with their current client database, marketers can determine who is expected to make a purchase. Once such data is collected and analysed, it is easy to develop relevant content that pushes clients towards conversion, resulting in more sales.
Voice assistants are becoming a trend that blends semantic searches very well. With applications like Google Assistant and Amazon Alexa becoming a popular feature of most smart appliances, it is only natural that businesses must equip their online storefront for this trend. These voice assistants help execute many tasks, from searching for products to identifying locations near you; they can even make reservations for you!
Some of these trends may be quite easy for your business to hop onto than others. In some situations, you can notice them as directions to focus on—but remember, it’s always better to take action early ont. Your ongoing strategy should always have the future in mind!