The Planetmedia Rebrand
Rebranding is a dynamic and purposeful step that businesses take to redefine their identity, refocus their vision, and create a stronger connection with their target audience. It represents a strategic initiative aimed at refreshing a company's image, reflecting growth, and adapting to the changing needs of customers.
In this blog, we will provide you with an exclusive behind the scenes look into our rebranding journey at Planetmedia. From the initial concept to the final launch, we will share how we’ve utilised over a decade of experience to drive both meaningful results for our clients and a new chapter for us.
Through this rebranding process, we aim to enhance our brand's personality, values, and positioning in the market. We recognise that the business landscape is continuously evolving, and it is essential for us to remain relevant and innovative.
Join us on this transformative journey as we unveil our new brand identity and share with you the new Planetmedia. Together, we will discover the immense potential and impact a well-executed rebranding strategy can have on a business's growth and success.
Why we Rebranded
Over the years, we at Planetmedia have undergone significant growth and transformation. After more than 500 successful campaigns and over 1000 state of the art websites built, we’ve become a market leader, and thus we needed to reflect that in our branding. The rebranding effort provides an opportunity to communicate our new identity and values to stakeholders, including clients, partners, and employees. By showcasing our journey, success, and expertise, we aim to establish a stronger relationship with our clients, and foster a sense of authenticity and trust.
For more than a decade, we have been collaborating with clients from a diverse range of industries. Our experience spans across various sectors, including B2B and B2C businesses, nonprofits, startups, NGOs, eCommerce enterprises, and more. On each occasion, we have successfully enhanced their brand performance, consistently driving their growth. This ongoing success sets us apart and gives us a competitive edge in the market.
By rebranding, we also express a commitment to innovation and set the stage for future growth and expansion. Throughout the process, we have assessed our current portfolio of services and identified areas for improvement and diversification. By aligning our offerings with our new identity, we have strengthened our position in the market, enhanced our overall competitiveness, and laid the groundwork for future expansion.
What are our goals with the rebrand?
Our decision to rebrand was driven by our desire to redefine our identity in terms of our experience and acquired expertise. We achieved this process with the following goals in mind:
- Differentiating from competitors: In Canberra and across Australia, the marketplace has become increasingly crowded. Therefore, it is crucial to stand out from the competition. Our primary differentiating factor is that we offer comprehensive digital solutions as a one-stop shop. Our services encompass website design and development, application development, rebranding services, cloud hosting and maintenance, software development, eCommerce solutions, training and mentoring, and other marketing services. What sets us apart is that we handle every aspect with impeccable standards, unlike others who may specialise in only one area.
- Realigning with the target audience: Over time, our target audience has expanded across many industries. We cater for B2B and B2C businesses, startups, trade businesses, government agencies, nonprofits, eCommerce companies and much more. Through rebranding, we’ve been able to showcase to each industry specifically how we can help them achieve their marketing goals. See our case studies for a more in-depth look at clients we have worked with.
- Reflecting company values and culture: Rebranding has given us the opportunity to align our brand image with our core values and company culture. Our new identity better reflects our emphasis on building client relationships that produce long term results. With us, you get a strategic partnership, not just a one-off job. By reflecting our values and culture authentically, we attract clients who share our sentiments.
- Sparking growth and expansion: We have offices in Canberra and Melbourne, and serve a wide range of clients in these areas. However rebranding is a major catalyst for growth and expansion. We aim to go Australia wide, attract bigger and more diverse clients, and increase our market share. With more than 10 years experience under our belt, we are more than ready for the challenge!
By rebranding with these clear goals in mind, we have positioned ourselves for continued success in the ever-evolving marketing landscape and will attract clients from a wide range of industries.
Milestones we achieved and the future with Planet Media
Looking ahead, the future of Planetmedia holds tremendous promise and excitement. We have set our sights on expanding our reach nationwide, seeking to bring our innovative solutions and unparalleled expertise to new markets. As we tap into these unexplored territories, we aim to forge meaningful connections and establish ourselves as the go to marketing agency for businesses across the country.
One aspect that sets Planetmedia apart is our unwavering commitment to staying at the forefront of dynamic technological advancements and industry changes. We recognise that the digital landscape is constantly evolving, and to continue delivering the best possible services, websites, and marketing content, we embrace this ever changing environment. Our team of experts remains dedicated to continuous learning and adaptation, ensuring that we remain ahead of the curve and equipped with the latest tools and strategies to drive exceptional results for our clients.
The present state of marketing is undeniably exciting. With tremendous growth in technological advancements, everyday individuals are empowered to design their own campaigns. However, amidst this excitement, there is also a risk that businesses will fall victim to misguided approaches and ineffective strategies.
At Planetmedia, we use evidence and data driven strategies to deliver a custom marketing solution for your business. While our rebrand creates a modern identity, we aim to improve our processes and continue to provide our clients with successful campaigns and stunning websites. Continue to trust in us as we venture into the next stage of Planetmedia. We’re excited for what’s to come!