11 marketing tools sales reps can use to close leads
Sales reps have always relied on marketing tools to stay relevant, connect with customers, monitor sales data, and communicate with their teams. These days, the physical calendars or notebooks full of data of the past have made way for more modern tools. With the digital apps and customer relationship management (CRM) tools available today, sales reps can streamline their work and become more efficient.
This article will talk about the importance of marketing tools for sales reps and introduce you to several types of tools that can address your workplace needs and put you on the road to success. Though before we jump into the tools, let’s take a step back and look at the value they can bring sales teams.
Why do sales reps need marketing tools?
Through the use of marketing tools, sales professionals can better understand and shape customer journeys and plan the best way to approach prospective customers. They can also focus their time and effort on tasks that lead to successful sales rather than getting bogged down in administrative tasks.
A few software tools that are especially valuable to sales reps are:
- Analytics tools that help sales professionals track and evaluate the success of their efforts
- Document-tracking apps that help organize sales contracts
- Customer data software that gives salespeople the tools they need to best optimize customer relationships
Sales intelligence and prospecting tools help marketing and sales professionals understand the best way to communicate with potential customers, while tools like CRM
software helps you manage your relationships with customers and enhance customer retention.
In addition, sales productivity tools of various sorts facilitate lead generation, proposal creation, marketing automation, and more to help streamline sales reps’ tasks. From CRMs to intelligence apps, sales teams can utilize various tools to improve performance.
What are some of the most common marketing tools for sales reps?
Through the use of marketing tools, sales professionals can better understand and shape customer journeys and plan the best way to approach prospective customers. They can also focus their time and effort on tasks that lead to successful sales rather than getting bogged down in administrative tasks.
A few software tools that are especially valuable to sales reps are:
- Analytics tools that help sales professionals track and evaluate the success of their efforts
- Document-tracking apps that help organize sales contracts
- Customer data software that gives salespeople the tools they need to best optimize customer relationships
Chorus
Your CRM system is only as good as the data you input into it — and too much information falls through the cracks at most companies. Chorus helps you hang on to potentially lost data by recording and transcribing sales calls in real-time. It extracts insights from your calls to help you analyze what happened and how to win each customer over, and its search capabilities let you find those key exchanges with customers that can make all the difference. Use the analysis you glean from Chorus to train new hires.
